Marketing Specialist
3m
Ho Chi Minh City
20 ngày trước

Job Description : Market Analysis :

Market Analysis :

Carries out the Market / Competitor analysis

Market Plan :

  • Develop / Implement and execute a actionable marketing plan / program for assigned division & channel; Integrate product Plan to key market plans;
  • Create new business opportunities;
  • Product & Innovation :

  • Play a key team member of New product Introduction process; Identify outsourcing opportunities; Develop Product packaging;
  • Price :

    Set Pricing Structure & be accountable for Price Page

    Place :

    Work closely with Channel team for effective channel strategy for existing channels

    Promotion : Own PUSH / PULL programs

    Own PUSH / PULL programs

    Manage Seminars / Workshops / Exhibitions

    Advertising, direct marketing, PR, Personal selling and sales promotions

    Marketing Operations :

    Inventory / sample forecast and management

    Monthly sales forecasting and reporting

    Serve as a primary liaison between Sales / Key Account / Channel Transformation Team and Management for Track responses on primarily metrics-

    focused activities as appropriate (Market Shares, pricing performance, MRE, QOR, competitive analysis, market monitoring and measurement, source of growth..)

    Field work :

    Collect Voice of Customer and Voice of the Market

    Determine market size and entitlement

    Obtain competitive intelligence

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