Develop and implement comprehensive PR plans, that support the brand portfolio strategy to build brand equity, maximize profitability.
Development, implementation and measurement of brand messaging and tactics on customer basis that support and drive the brand position.
Develop ideas based on the brand vision plan with agencies (PR, BTL) within agreed budget and timeline.
Deepen relationships with all media to ensure the most effective messaging and positioning of the company.
SOCIAL MEDIA & PR RELATIONS
Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Research the marketplace for industry trends to incorporate into the content strategy
Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement
Integration of content programs with brand campaigns to drive brand to demand
Build a communication powerhouse within Apax Franklin that engages internal and external audiences (clients, employees, the media, etc)
Main KPIs :
To meet lead KPIs generated from branding & PR events
Content delivery is ensured both high availability and high performance
PR shares of voice KPI
Yêu cầu công việc
Knowledge, Skills and Abilities
At least 3 years of experience in PR, branding
Understanding about digital marketing is a plus
Initiative, flexible, open-minded and growth mindset
Creative, result-oriented, and hard-working
Good at project management and analytical skill
Good problem-solving skill
Máy tính xách tay, Bảo hiểm theo quy định, Du Lịch, Đồng phục, Thưởng, Chăm sóc sức khỏe, Tăng lương, Công tác phí, Chế độ nghỉ phép