Achieves specific sales objectives by providing sales coverage of assigned accounts or within assigned territory.
Understand wound care / breath care / skin care dynamics, competition, retailer insights to identify and propose growth opportunities in order to achieve annualsales plan
Understand the value chain map to support channel penetration.
Understand the metrics of identified channel segment universe / numeric reach / weighted reach, competitive intensity, influencers and decision makers, identify their behavior and habits, including problems and key business drivers
Identify key competitors and substitute products, proposition and predict likely future trend and user behaviors.
Pricing Strategy Development Develop clear pricing structures for every segment with distributor Understand full pocket pricing principles after rebate and promotional schemes Understand distributor P&L and channel rebates scheme
Distribution Strategy Development Propose and align with Channel Strategy to implement for the targetedproduct groups from a mix of 1st Tier distributor, 2nd Tier Sub-
Distributor, pharmacies and direct customers Understand deeply value chain of relevant industries to ensure right product / service offers
Sales Plan and Report Develop annual sales plan including coverage / volume / value and NPIs penetration If required, support Marketing team to conduct the channel research ordevelop channel incentives scheme
Demand Forecast Responsible for monthly sell out and sell in forecast for the assigned product groups based on quarterly sales target Attend and contribute to the Monthly Forecasting Meetings and ensure full alignment with business forecasts