Key Account Manager
L'ÓRÉAL
Ho Chi Minh City
43 ngày trước

A / Key Job Accountability :

  • Under the supervision of the GT&MT National Sales Manager, build the joint business plan with the account(s). Contribute to the commercial vision by sharing account perspective, risks and opportunities.
  • Build, accurately forecasts and achieve the account (s) results : turnover, market share, profit. Plan all growth drivers accordingly.
  • Prepare and lead the Account (s) negotiations, escalating when relevant. Build the action plan to implement the Division and channel strategy.
  • Ensure it execution and tracking down to store level and sell out. Suggest plan adaptation when needed.

  • Act as the expert of his account to feed a retailer-centric account planning process, to ensure as much alignment as possible
  • Builds a retailer specific development plan , and a compelling story to get retailer buying in. Build a deep customer intelligence and strong network with key stakeholders at the retailer’s.
  • Work closely with other departments (Supply, Catman, finance, marketing) Connect Account key stakeholder of all functions with their L’Oréal counterpart.
  • Ensure the consistency of L’Oréal voices when speaking to the retailer.

    B / Key Job Requirements :

    MASTERS COMMERCE FUNDAMENTALS

  • Activates Business Drivers
  • Pursues turnover and profit optimization
  • Stays up-to-date with market, consumers& competitors
  • Builds on categories Shopper insight
  • DEVELOPS CUSTOMER CENTRIC BUSINESS

  • Collects and connects comprehensive knowledge about the retailer / prescriber / Salon
  • Influences the retailer / prescriber / Salon
  • Builds retailers development plans
  • Manages intermediate agent relationships
  • Adapts brand distribution strategy
  • Collaborates across functions
  • BUILDS SELLING PROPOSITION & NEGOTIATE

  • Builds Selling story
  • Sets negotiation priorities
  • Conducts Win-Win negotiation
  • Ensures compliance
  • MONITORS SELL IN & SELL OUT EXCELLENCE

  • Forecasts business with accuracy
  • Drives Point of Sales field execution
  • Follows-up & controls
  • Masters brand selling scenarios
  • Manages BA / DA staffing & relationship
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