Demand Planning & Marketing Strategy Manager/Assistant Manager
Grab Vietnam
Việt Nam
7 ngày trước
source : Talent Network

Get to know our team :

Regional Demand Planning & Marketing Strategy is the demand growth engine for Grab, housed within marketing, with work spanning across the region (all 8 countries).

Work is inter-disciplinary a combination of advanced analytics, customer segmentation, marketing strategy, and positioning.

The team will be focused on growing demand efficiently, with projects covering overall strategy, ideation, experimentation and driving implementation of key initiatives.

Get to know the role :

The role is a balance of advanced analytics and stakeholder management - leading day-to-day coordination with Country Heads and Country Marketing Heads on demand growth while growing using data analyses to gain actionable insight (e.

g. promo & incentive optimization, churn analysis, customer segmentation, etc) and working with cross-functional teams to drive execution.

The day-to-day activities :

  • Analyse short to medium term issues impacting demand growth in the Payments business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans, and experimentation
  • Scope advanced statistical analyses and predictive modeling in collaboration with the relevant teams
  • Forecast spend on promos, incentives and other key initiatives for weekly, monthly and quarterly planning cycles
  • Build presentation to influence senior stakeholders and enable data-driven decision making
  • Design efficient promo structures and other initiatives to drive demand growth in the Payments business and work with cross-functional teams to execute
  • Manage budget allocation and track cost from initiatives in collaboration with Finance
  • The must haves :

  • A minimum of 4 years of relevant work experience in financial services, top-tier management consulting or technology firms
  • Proven track record of senior stakeholder management
  • Confident in processing and analysing complex data sets using Excel
  • Working knowledge of SQL and experience with a mobile CLM platform is preferred but not essential
  • Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
  • Ability to see the big picture while not losing sight of details
  • A start-up attitude willing to work hard to get things done
  • Language proficiency in Bahasa, Tagalog, or Vietnamese will be highly preferred
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