Head of Marketing
robertwalters
Hồ Chí Minh, Việt Nam
3 ngày trước
source : robertwalters

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As a result of ongoing and continued successes both within Vietnam and internationally, this global leader in pharmaceutical industry is recruiting a Head of Marketing to join the office based in Ho Chi Minh City.

About the Head of Marketing Role :

Reporting to the Country Manager, Head of Marketing responsibilities include developing plans to help establish company brand, allocating resources to different projects and setting short-

term and long-term department goals.

Key responsibilities :

  • Development and implementation of the brand strategy
  • Developing the marketing strategy for new and existing products
  • Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
  • Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
  • Guiding the day to day activities of the marketing team; Ensuring that the marketing objectives are implemented by the marketing team
  • Work closely with product management team to define marketing materials and programs
  • Manage social media presence and direct programs to improve social media reputation and recognition
  • Developing and delivering marketing and communications strategies for the organisation
  • Undertake continuous analysis of competitive environment and consumer trends
  • To succeed in this role, you will need to have at least three- five years experience in OTC / CHC product portfolio at senior managerial roles.

    Key requirements :

  • Bachelors or Masters degree in Marketing is preferred
  • Strong experience in OTC / CHC portfolio in Pharmaceuticals company
  • Professional chartered marketer (CIM)
  • Proven track record of success in senior marketing roles
  • Confident, driven and dynamic leader
  • Entrepreneurial mindset with the ability to spot original branding opportunities
  • This successful candidate will join a company whose expertise has made them the leader in their field. This well-recognised brand offers a great working environment in brand new offices.

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