Senior Marketing Specialist
3m
Ho Chi Minh City
17 ngày trước

Job Description : Key responsibilities :

Key responsibilities : Market Analysis :

Market Analysis :

Carries out the Market / Competitor analysis

Marketing Plan :

  • Develop / Implement and execute a actionable marketing plan / program for assigned division & channel; Integrate product Plan to key market plans;
  • Create new business opportunities;
  • Build & manage trade programs to ensure they stimulate demands & brand choice

    Product messaging & monitoring outcomes

    Product & Innovation :

  • Play a key team member of New product Introduction process; Identify outsourcing opportunities; Develop Product packaging;
  • Price :

    Set Pricing Structure & be accountable for Price Page

    Place :

    Work closely with Channel team for effective channel strategy for existing channels

    Promotion : Own PUSH / PULL programs

    Own PUSH / PULL programs

    Manage Seminars / Workshops / Exhibitions

    Advertising, direct marketing, PR, Personal selling and sales promotions

    Marketing Operations :

    Inventory / sample forecast and management

    Monthly sales forecasting and reporting

    Serve as a primary liaison between Sales / Key Account / Channel Transformation Team and Management for Track responses on primarily metrics-

    focused activities as appropriate (Market Shares, pricing performance, Monthly Review Estimation, quarterly review, competitive analysis, market monitoring and measurement, source of growth, etc.)

    Field work (at least 20%) :

    Collect Voice of Customer and Voice of the Market

    Determine market size and entitlement

    Obtain competitive intelligence

    Requirements :

  • Bachelor’s Degree in Marketing / Medicine / Pharmacy;
  • 4-5 years’ experience in ethical segment is preferable
  • Be able to develop actionable insight on customer, market and competitor
  • Strong experience in product marketing;
  • Strong attention to details, excellent follow through and organizational skills
  • Experience working with cross functional teams
  • Financial acumen
  • Comfortable working with numbers & spreadsheet
  • Good communications skills in Vietnamese & English
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