Product Manager
Baxter
Ho Chi Minh City, Ho Chi Minh,Vietnam
14 ngày trước

Description

Develop and implement marketing plan strategies to ensure achievement of its operating plan goals.

  • Support BUM to evaluate the practicality and potential of new products and market development, including new product launch
  • Support to conduct market survey / research. Identify market research needs and develop market research surveys to gain information with which to assess product and market trends.
  • Provide support to BUM in implementation of the product strategies in coordination with field force team (KAM / Senior PS, PS )
  • Actively assist BUM in arranging symposiums, seminars and exhibitions
  • Analyse and report market intelligence in a correct and timely manner
  • Develop detailed 12-month forecasts on a monthly basis for each product in the product line. Review product demand monthly and revise forecast accordingly.
  • Participate in development of non-product marketing programs.
  • Analyse and define customers and market requirements and trends.

  • Develop, deploy and update product training and competitor information to field force team and distributor.
  • Provide promotional support to field force team to achieve their targets, margin for the assigned products
  • Interacts as a field expert with other functional areas in the company to develop a thorough exchange of planning information between our customer / distributor and these business areas
  • Develop new business opportunities with existing and potential account

  • Develops and maintains the contact with KOLs & key customers for understanding their needs.
  • Develop and cultivate professional relationships with key product champions for the purposes of enhancing product promotion
  • Closely monitor budgets and expenditure

  • Assist in the preparation of the annual budget for the market segment up to and including controllable expenses, as well as marketing communication expenses
  • Strictly control promotion budget, right allocation to key drivers of product to maximize product performance.
  • Any project assigned by Business Unit Manager.

    Ensure all business activities comply with Baxter’ business code of conduct, relevant Vietnam legal demands, and ethical standards

    Qualifications

  • Strong Marketing Skills including : Market Knowledge and Understanding, Planning, Analysis and Strategic Marketing, competitive environments and customer needs
  • Must be self-motivated, good project manager, possess excellent writing skills, exhibit excellent analytical thinking, and excellent people interaction skills
  • Ability to operate in global matrixes working environment;
  • Good business acumen with ability to make decisions, define strategies and ensure effective execution;
  • Strong in building relationships with customers & Key Opinion Leaders; Good command in English.
  • Marketing

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