About the job Performance Marketing, Team Lead
At Topica, our mission is to make education accessible to everyone and enable lifelong learning. We’re a multidisciplinary team that’s passionate about creating products that improve people’s lives.
We believe our growth would come by building a core team that will focus exclusively on how to make world-class products.
Our Performance Marketing will be a core member of the Marketing team and broader Topica organization. We are looking for someone with at least manager level experience in this domain.
This person will be responsible for driving a significant portion of the company’s growth, with a focus on scaling current channels, establishing new channels, and focus on top-of-funnel growth.
You will combine deep customer insights, marketing fundamentals, and technical digital marketing skills to lead acquisition marketing campaigns.
You will be the organization’s expert in optimizing paid marketing and all of the associated levers, including campaign structure, bidding strategy, conversion events, and quality scores.
You will stay ahead of changes in the ecosystem (e.g. iOS changes) and partner closely with the broader Marketing, Product, creative, and Analytics teams to optimize our go to market strategies across several channels, with a deep emphasis on paid social and search.
What will you do?
What do you need to bring?
A winning mentality, even when the odds are against you, you can find a way and drive those elusive win-win solutions
What will you gain?
You will be joining Topica at the beginning of an exciting journey, and will be given a large degree of freedom in shaping and impacting your role.
We provide an environment where you can be best of yourself, grow with us and together we make it work. You will play an important part in helping us reach the next destination.
Furthermore, we offer an attractive remuneration package, with benefits, matching our requirements and expectations.