Marketing Manager
CirCO Co-working Space
Hồ Chí Minh
4 ngày trước
source : CareerBuilder

Mô tả Công việc

a) Partnership :

  • Develops and implements a Partnership Strategy that supports CirCO and that ensures the very best of relationships with partners, donors and others;
  • Maintains a database of information relating to Partners’ and , Donors’, individual requirements and goals, and such other details as are relevant to the development and maintenance of those partnerships;
  • Develops and manages Memorandum Of Understandings as may arise from 2 partnerships;
  • Plans and organizes internal & external events (CirCO hosts / co-hosts)
  • b) Digital Marketing :

  • Build and manage social media channels (Facebook Fanpage and Group, Instagram, LinkedIn, email marketing )
  • Build and implement Content marketing strategy for website and social networks (Facebook, Instagram, LinkedIn, Blog ).
  • Manage and optimize CRM’s system to mainstream all lead generation from social media channels (homepage, sub-page).
  • Manage and optimize Nexudus (member’s management system) to increase chances of cross-sales.
  • Manage, implement and optimize UI / UX for Homepage, Sub-page, Nexudus App to increase customer’s experience.
  • Build website content with SEM & SEO standards (on-page and off-page).
  • Manage and implement digital advertisings. Conduct monthly reports on budgets and campaign.
  • Develop customer focused groups to develop customer’s needs (freelance, marketing agency, fintech, )
  • c) Social Media Marketing

  • Strategize to create compelling content (written, photo, and video) for CirCO social media channels, including but not limited to : Facebook, Instagram, LinkedIn, YouTube.
  • Help execute strategic social media content and campaigns for new locations, events, and brand partnerships.
  • Track, and analyze the performance of social media posts and channels and make recommendations accordingly.
  • Attend a variety of events (both during and after traditional work hours) to capture and / or create social media content.
  • Liaise with internal teams, including in-house designers and photographers, to produce creative assets.
  • Collaborate on new ideas, directions, and venues for marketing and communications.
  • Impact people with CirCO’s spirit #Workisfun.
  • d) Responsibilities

  • The list of duties and responsibilities is not a comprehensive listing of all the duties and responsibilities performed by this position.
  • Develop localized marketing strategy for CirCO; work collaboratively with Sales team, Community team and CEO to successfully plan and execute initiatives that support lead generations & retention.
  • Grow and manage Marketing team and also coordinate with vendors for execution, holding them accountable for commercial deliverables and KPIs.
  • Oversee the go-to-market cadence for the launch of new locations in new / existing markets; Optimize processes and systems that help the markets to open spaces at high occupancy.
  • Establish, monitor, deploy and optimize LTV / CAC, CPC, CR, ROI for marketing campaigns.
  • Work with marketing teams to localize the brand’s mission while staying true to the overall vision.
  • Leverage existing partnerships and develop local & regional partnership opportunities, in collaboration with the Community team.
  • Approve all marketing content (brand, visual, messaging) as per brand guidelines prior to public distribution.
  • Request and supervise all marketing benefits to be commited by partners.
  • Understand the sales pipeline, key drivers and the role of marketing at each stage of the funnel
  • Build and maintain relationships with Sales team to drive collaborative execution
  • Assist in content capture of events and experiences.
  • Act as a brand ambassador at events and with partners
  • Manage and maintain CRM system.
  • Expanded scope of works : manage CirCO member’s management system product.
  • e) Key Performance Index

  • of new leads : 200 minimum with records in CRM. Target 600 lead / month
  • of new effective post on social media : 20 minimum
  • Yêu Cầu Công Việc

  • Deep knowledge and understanding of the Vietnamese business, media, technology, investor community, and startup landscape.
  • South East Asia insight is a strong plus.

  • Bachelor’s degree or equivalent
  • 2+ years of B2B marketing experience in high-growth company, especially with proven experience with in a scaling startup.
  • Demonstrated passion for startups, and a desire to help them succeed
  • Experienced in operations, project management, events, sales, customer service from an experience-based environment is a plus
  • Experienced in managing CRM system is a plus
  • Proven success and ability to execute both tactical and strategic initiatives
  • A team-building mindset and experience in hiring, mentoring and managing high performing marketing teams
  • Demonstrate integrity, dependability, responsibility, accountability, self-awareness, work ethic, and entrepreneurial spirit CirCO is growing very quickly, which mean personal development is critical and accompanied with the organization’s growth.
  • Understanding CirCO values.
  • Báo cáo công việc này
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