Brand Manager - Rice
UPL
Ho Chi Minh, Hồ Chí Minh City, Viet Nam
2 ngày trước

About UPL

UPL is a leader in global food systems and with the acquisition of Arysta LifeScience, is now one of the top 5 agricultural solutions companies worldwide.

With revenue of US$5 billion, UPL has presence in 130 countries. With market access to 90 percent of world’s food basket and focused on high-growth regions, UPL represents a compelling value proposition for growers, distributors, suppliers and innovation partners in a consolidating market.

UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various arable and specialty crops, including biological, crop protection, seed treatment and post-harvest solutions covering the entire crop value chain.

Key responsibilities :

  • Driving the Profitable market share growth in Rice & Plantation segment
  • Setting Rice and Plantation Portfolio direction in line with country Strategy
  • Develop Brand Plan and communication strategy & provide direction for campaign plan
  • Leads the crop strategic vision business environment, improve market presence, reach & penetration
  • Marketing mix focus on key touch points (ATL / BTL) activities to support the growth ambition.
  • NPL’s : Collaborate & manage new products, new product concepts and product development with the Breeder, Product Development and sales
  • Key requirements :

  • Bachelor's degree in Marketing (Agriculture)
  • Understands market dynamics and competitive environment and translates into strategy
  • Designs effective PLCM strategy and brand strategy
  • Anticipates changes in the market and adjusts strategies accordingly
  • Strategic and Analytical thinking
  • Financial acumen
  • Communication, influencing and presentation skills
  • Program / project management
  • We are all about connecting with people, in a human way showing respect, demonstrating trust, celebrating diversity. For us technology is an enabler, not the endgame.

    We see the value in human connectivity and how it creates new opportunities for everyone. With this, comes our promise to protect people’s safety in every way we can.

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