A Senior Copywriter is a creative staff who is competent in creative thinking and copywriting. He / she is responsible for contributing creative ideas and copywriting executions to crack creative challenges.
They mainly deliver the words and verbal content that accompanies the visual elements. Copywriters usually work in close partnership with art directors and have lots of input to the visual elements.
A Senior copywriter-based creative also serves as the copy lead for his / her respective projects in their respective teams.
RESPONSIBLE FOR :
Inspiring, managing, and operating creative teams and its support services to develop an effective and profitable creative product that delivers on relevant client and market needs.
Finding ways to develop an atmosphere within a creative team such that it fosters successful work for the agency’s clients while providing a rewarding climate for team members.
Cultivating and inspiring a team of creative staff who possess the aspiration, intellect, and creative talent capable of developing memorable experiences for client’s brands.
Building strong and lasting client / agency relationships.
Collaborating with the planning and account function to consult and advise senior clients to help frame up their problem and encourage broader and bigger thinking.
Working alongside the planning function, if called for, to help uncover deep behaviour and emotional needs surrounding a creative challenge to help shape the translation of research into macro insights that ignite creative concept development and idea generation.
Develop concepts and experience plans in a manner that is relevant to the brief, brand and market needs while communicating the magic through a story.
Leading agency presentations when required and possible, both in new business pitches and current client creative run-throughs.
Collaborating and leading multidisciplinary teams including art directors, visual designers, UX designers, writers, producers, videographers, technologists and studio / production (print, video, online).
Brainstorming visual and copy ideas with other members of the creative team.
Writing and presenting various copy options, which may be presented to client as a story board.
Modifies copy that satisfies both the client’s and the campaigns objectives.
Oversees the production phase of his / her respective project.
Accountable for checking all content being advertised.
Responsible for taking a client’s brief and generating original copy ideas that grab attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts.
Works on multiple projects.
Works well under pressure.
Worked as senior copywriter for 2+years, at least 5 years as copywriter or content writer.
An interest in capturing and telling exceptional stories of people.
A personal purpose of making human centered work.
Highly creative and imaginative.
Has a good written and interpersonal skills.
An eye for detail.
Have an interest in commerce, popular culture, and new advertising trends and techniques.