Omni Channel Insights Specialist
Pfizer
Ho Chi Minh, Viet Nam
4 ngày trước

Lead omnichannel analytics and measurement in support of the growing roadmap of omnichannel capabilities across countries.

The OIS has a keen ability of translating data into insights, and a deep understanding of designing omnichannel analytics solutions leveraging tailored approaches including reporting, research or advanced technics such as predictive modeling, machine learning and artificial intelligence around tactic-level and omnichannel experiences.

The role will also be forward-thinking and will be able to anticipate the organization’s needs as customer needs change with the ever-evolving omnichannel and analytical landscapes

Role Responsibilities

Active member of Patient & Healthcare Experience team in country, providing analytics thought leadership and influencing content and channel strategy design

Develop and execute short and long-term measurement plans for proposed campaigns tactics, partnering with broader analytics team as needed

Lead the development of Omnichannel KPIs, reporting and tracking. Example KPIs : Unique HCP reached & Engaged (CTR), Channel Performance vis-à-vis Traditional, Lead Generation -.

Conversion Rates, Cost per Click / per Thousand, Planned vs Actual Paid Ads launched

Setup and design A / B testing, case control studies and other deep dive analyses to address business questions related to omnichannel execution and impact

Drive integration of omnichannel dynamics with broader analytics activities to help paint full picture of commercial execution and customer engagement / experience

Partners with internal COEs to identify new approaches such as data science technics and new data sources to power omnichannel analytics and activation opportunities

Develop Customer Experience strategy to build the one Pfizer experience.

Partner with Marketing to build end-to-end customer journey maps (interaction, experience, opinion) covering off-line and on-line

Work with stakeholders across the business to review and drive the end-to-end customer experience, including the use of Digital Channels

Review and monitor the customer experience with the aim of enhancing systems and processes.

Qualifications

5+ years of commercial experience, preferably in pharmaceutical marketing or sales

Strong understanding of digital channels and the strategic choices companies should make to maximize brand impact within each channel

Prior experience utilizing analytics from digital channels including email campaigns and social campaigns

Ability to extract key signals from metrics and KPIs to evaluate and optimize the performance of channels and campaigns

Strong strategic thinking, analytic, interpersonal, influence and communications skills

Strong partner relationship and collaboration skills - ability to generate credibility with senior stakeholders

Strong English and Vietnamese language ability (written and spoken)

Educated to Bachelor’s degree level or equivalent

LI PFE

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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