Job Description
Our client, a major real estate & hospitality group based in Vietnam is urgently looking for a Marketing Director (Service & Hospitality) to join their team.
Drive national strategic roadmap for the brand that drives growth, competitive edge, and market share for company gyms and franchisees
Analyze and optimize brand activation through customer intelligence and insights
Manage the brand across all customer touch points and through the customer journey
Develop and execute integrated marketing campaign across channels that drive brand awareness and customer acquisition
Oversee paid media efforts
Lead all owned media development from website, to CRM, to social media
Inspire, develop, and manage a team of innovative marketing professionals
Responsible for managing the overall companys marketing budget
Requirements
At least 5 years in a leadership role, background in fitness, wellness and hospitality is a plus
Bachelor’s Degree in Marketing, Communication, or related degree highly preferred
Experience with planning, executing, and tracking large marketing projects and budgets.
In depth understanding of consumer behavior, market research and forecasting
Experience with consumer lifecycle marketing, including driving consumer engagement via digital marketing channels (website, email, paid search, social media)
Excellent communication skills and ability to present to senior global and regional leaders on a regular basis. Must be able to derive insight and provide actionable recommendations to senior leadership
Proactive communicator with a hands-on mentality and strong organizational skills
Must be able to build relationships, genuine connections, and trust, both internally and externally
Exercise good judgment in decision-making
Requirements
At least 5 years in a leadership role, background in fitness, wellness and hospitality is a plus Bachelor’s Degree in Marketing, Communication, or related degree highly preferred Experience with planning, executing, and tracking large marketing projects and budgets.
In depth understanding of consumer behavior, market research and forecasting Experience with consumer lifecycle marketing, including driving consumer engagement via digital marketing channels (website, email, paid search, social media) Excellent communication skills and ability to present to senior global and regional leaders on a regular basis.
Must be able to derive insight and provide actionable recommendations to senior leadership Proactive communicator with a hands-on mentality and strong organizational skills Must be able to build relationships, genuine connections, and trust, both internally and externally Exercise good judgment in decision-making
