Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
Manage all marketing / promotional / sales collateral development / production both on and off line
2. Communication / Public Relation
Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
Establish and maintain a relationship with Key local press and local media
Liaise with the regional Communications team to maximize communications exposure
Ensure all visual and written communication (internal / external, offline / online) is fully aligned with the hotels positioning and brand
To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport / cultural / art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
Drive the marketing and communication (internal and external) of the Hotels CSR commitment
4. Loyalty & Partnership
Ensure that Le Club Accorhotels is robustly promoted in the hotel and champion a loyalty culture
Ensure the hotel Le Club Accorhotels recognition program is followed and according to the brand promise
Drive the revenue potential across both rooms and food and beverage from Accor Advantage Plus members with timely offers and account management of the Accor Advantage Plus offices
To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)
In conjunction with the Revenue Manager to manage country, regional and global partnership opportunities with airlines and financial institutions.
Effectively manage the hotel’s content and images through conducting regular website audits
Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city / regional tourism organizations
Manage the hotels’ website
traffic and revenue generation, promotional content display
Manage the hotel email database and e communication activity
Manage online advertising for the hotel (display banners, SEM / PPC etc)
Manage the online promotion for conference and catering and food and beverage activity at the hotel
Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networks
Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums).
Take part in conversations and answer comments as a mediator
Report to appropriate parties negative comments and discussions
Identify threats and opportunities in user generated content surrounding our Hotel
Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies
Excellent organizational skills and ability to prioritize tasks
Be creative and innovative
Well-groomed at all times to maintain a professional impression of the hotel
Excellent guest and client relations
Be results focused and be able to implement activities to drive revenue
Be very proficient in Microsoft applications
Establish a good understanding of TARS, Accor distribution & pricing
Have excellent English written and verbal communication skills
Extremely proactive with all activities to support the hotel
Be able to work effectively as part of a dynamic team
Employee benefit card offering discounted rates in Accor Hotels worldwide.
Develop your talent through learning programs by Academy Accor.
Opportunity to grow within your property and across the world!
Ability to contribute to local community and make a difference through our Corporate Social Responsibility activities, like Planet 21.