MARKETING & COMMUNICATION MANAGER
PULLMAN
Vung Tau, Ba Ria Vung Tau, Vietnam
4 ngày trước

Job Description

Primary Responsibilities

1. Brand

  • Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
  • Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
  • Manage all marketing / promotional / sales collateral development / production both on and off line
  • 2. Communication / Public Relation

  • Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
  • Establish and maintain a relationship with Key local press and local media
  • Liaise with the regional Communications team to maximize communications exposure
  • Ensure all visual and written communication (internal / external, offline / online) is fully aligned with the hotels positioning and brand
  • 3. Sponsorship

  • To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport / cultural / art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
  • Drive the marketing and communication (internal and external) of the Hotels CSR commitment
  • 4. Loyalty & Partnership

  • Ensure that Le Club Accorhotels is robustly promoted in the hotel and champion a loyalty culture
  • Ensure the hotel Le Club Accorhotels recognition program is followed and according to the brand promise

  • Drive the revenue potential across both rooms and food and beverage from Accor Advantage Plus members with timely offers and account management of the Accor Advantage Plus offices
  • To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)
  • In conjunction with the Revenue Manager to manage country, regional and global partnership opportunities with airlines and financial institutions.
  • 5. E-marketing

  • Effectively manage the hotel’s content and images through conducting regular website audits
  • Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city / regional tourism organizations
  • Manage the hotels’ website
  • traffic and revenue generation, promotional content display
  • Manage the hotel email database and e communication activity
  • Manage online advertising for the hotel (display banners, SEM / PPC etc)
  • Manage the online promotion for conference and catering and food and beverage activity at the hotel
  • Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networks
  • Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums).
  • Take part in conversations and answer comments as a mediator

  • Report to appropriate parties negative comments and discussions
  • Identify threats and opportunities in user generated content surrounding our Hotel
  • Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies
  • Work Experience

  • Excellent organizational skills and ability to prioritize tasks
  • Be creative and innovative
  • Well-groomed at all times to maintain a professional impression of the hotel
  • Excellent guest and client relations
  • Be results focused and be able to implement activities to drive revenue
  • Be very proficient in Microsoft applications
  • Establish a good understanding of TARS, Accor distribution & pricing
  • Have excellent English written and verbal communication skills
  • Extremely proactive with all activities to support the hotel
  • Be able to work effectively as part of a dynamic team
  • Benefits

  • Employee benefit card offering discounted rates in Accor Hotels worldwide.
  • Develop your talent through learning programs by Academy Accor.
  • Opportunity to grow within your property and across the world!
  • Ability to contribute to local community and make a difference through our Corporate Social Responsibility activities, like Planet 21.
  • Báo cáo công việc này
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