Data Acquisitions & Partnerships Manager
Unilever Vietnam International Company Limited
Ho Chi Minh City, Vietnam
2 ngày trước

Job Responsibilities

  • Develop and lead the Data and Marketing Technology Partnership Roadmap and Project Plan in line with our BU / BG Strategy.
  • Identify data & marketing technology partners that would unlock our business strategy ambition (retailers, media partners, publishers, start-ups etc).
  • Lead negotiation of Data & Marketing Technology Contracts collaborating with Procurement.
  • Maintain and refresh contracts each year.
  • Ensure usage and maximisation of our partnerships to deliver business value.
  • Complete periodic audits of technology solutions used within our agencies.
  • Oversees local data acquisition & partnerships teams
  • Develop the Local Data acquisition plan and align with cross function
  • Collaborate with external partners and internal teams across Media, Shopper Marketing, Digital and more to deliver BU / BG Consumer Data Agenda
  • Transform data landscape and provide a holistic 360-degree view of the consumer / shopper to :
  • Develop better insight around consumer behaviour and interactions
  • Devise better measurement techniques to assess impact from our marketing
  • Optimise our campaigns in-flight through a closed data loop to sales or equity
  • Develop 2nd and 3rd party data agreements with retailers and media partners
  • Build agreements with marketing technology partners to deliver brilliant brand experiences across the consumer journey driving brand equity and sales
  • Job Requirements :

  • Demonstrable ad operations, digital media buying, or similar experience gained within digital marketing and advertising
  • A demonstrable passion for technology and data, and its application to marketing and advertising, as well as a high degree of tech savviness.
  • Experience in at least one of the following categories : DMPs, ad servers, content verification technologies, DSPs, data partners; clean rooms.
  • Experience in running RFI / RFP processes highly desirable
  • Partner management and negotiation experience highly desirable
  • Excellent organisational skills
  • High external orientation; keeping abreast of new digital & data developments.
  • Báo cáo công việc này

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