Business Unit Manager – Poultry
Merck Sharp & Dohme Corp
Ho Chi Minh City, 65, VN
4 ngày trước

1. Business management

o Contribute to the development of the Country Animal Health organisational strategy and long term operating plan

o Translate the overall strategy into Sales & Marketing projects and activities with aligning with regional / global product strategy

o Direct the activities of the sales and marketing group for the achievement of short and long term business objectives, increased sales, market share and profitability

o Identify and develop new and growth business opportunities

o Manage pricing and product mix to maximise gross profit of the business unit.

o Ensure effective utilisation of promotional budgets and resources

o Prepare expenditure and revenue budgets for the Business Unit, providing regular updates and variance reporting as required

o Provide strategic direction to the team to ensure an effectively integrated and productive team

o Effective management of brand planning process, ensure marketing fundamentals are embedded into the business

o Championing new methods of customer interaction including non-traditional marketing channels

o Drive the growth of key inline brands

o Champion the development of new initiatives such as new products, new marketing techniques, new advertising campaigns, the review of unprofitable products and maintain a business to business relationship with key customer entities, including, distributors, direct customers and indirect customers

o Strong market preparation for new brands

o Ensure strong launch capability within marketing team

o Leverage technology to achieve optimal customer experience

o Effectively communicate across all divisions / countries and species to achieve business outcomes.

o Maintain effective working relationships with major suppliers, customers and key industry groups

o Work closely with logistics, customer service and production to ensure efficient supply chain management

o Ensure accurate sales forecasts are provided to enable reliable product supply

o Ensure satisfactory level of technical support for customers.

2. People management and development

o Effectively lead and manage staff, leveraging available tools and resources to set objectives, reward and recognise performance and train & develop expertise

o Coach direct reports in all aspects of performance vs objectives in an ongoing & timely manner

o Develop subordinates' Competency and Career aligned with MLB

o Hold people accountable for the delivery of projects and achievement of business results

o Ensure all activities of the sales, technical and marketing groups comply with relevant Acts, policies, legal requirements and ethical standards

o Build a productive working environment, winning team culture & trustworthy relationships as a business unit manager


  • Minimum of 5-7 years’ relevant management experience with good proficiency in English Language
  • Relevant tertiary qualification (scientific, marketing or business qualification preferred)
  • Demonstrated, successful commercial track record in regulated environments
  • Broad commercial experience and proven ability to establish strong influential relationships with key stakeholders
  • Demonstrated experience managing marketing professionals, with an understanding of sales processes as a key part of the marketing mix
  • Experience in building and maintaining high performing teams & leading teams through change
  • Strong Product and Technical Knowledge of AH Industry, including a background in Livestock Husbandry, Animal Health, or Animal Nutrition Industry is an advantage,
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