Footwear Designer (Reebok)
Ho Chi Minh City, VN
13 giờ trước



  • Define marketing strategies that are consistent with target consumer and overall marketing strategy
  • Determine category / product segmentation that optimizes both resource and sales opportunities, and supports distribution channel needs
  • Ensure correct brand positioning of product line consistent with brand DNA
  • Lead / execute merchandising plans and strategies that support seasonal stories and key initiatives
  • Lead the briefing and implementation of all relevant seasonal and strategic concepts, including distribution by channel, product, and color introductions / merchandised assortments

  • Manage / execute the product line, product, and / or category life cycles from conception through sales and distribution
  • Ensure category approach is integrated with those of other product categories
  • Develop compelling, marketable category concepts, stories, and / or global vision that balance analysis with creative vision
  • Determine, then request and analyze correct report content to assess category business performance
  • Ensure a balanced, effective product assortment that meets or exceeds revenue and margin targets
  • Participate / develop business plans
  • Create and deliver process and strategies that enhance product quality, speed to market, improved cost, and / or account servicing.
  • Ability to scale and deliver template for proven and tested improvements to other functions / business


  • Use relevant and appropriate resources to accurately determine, anticipate, and validate current and future trends, competition, retail landscape, and cultural drivers
  • Interpret and understand consumer dynamics, predict shifts, and react to trends
  • Make accurate assessments and projections of competitors' strengths and weaknesses in the global market relative to the Reebok brand, products, and product lines including market presence, tactics, merchandising, and trends
  • Translate market and research analysis to tangible product concepts
  • Accurately assess the impact consumers have on the market
  • Gather and apply market research and / or consumer feedback to accurately anticipate and fulfill consumer needs, and identify consumers and trends

  • Use appropriate Reebok forms and templates, such as briefs and tech packs, to capture, convey, and communicate design and product information to others throughout the design cycle
  • Effectively and efficiently navigate and use Reebok software tools and systems

  • Communicate updates, status quo of relevant projects, and business results to relevant team / project members, business partners, and others in a timely and appropriate manner
  • Lead team and / or departmental and / or cross-function, special or seasonal project teams to produce high-quality work and display professionalism while under pressure
  • Ability to simultaneously manage negotiations and discussions with LO, factory, material suppliers, as well as commercial side of business, i.
  • e. markets and accounts


  • Create / design products that integrate technology, function, and design aesthetic and remain within cost margins
  • Assess potential cost / margin impact of fabric, color, trim, graphics, treatments, technology, components, and construction choices
  • Resolve cost / margin issues and ensure product / design realization and execution, within budget, against the targeted Go-In-Margin, revenue, quality / pricing, and timelines to meet market requirements
  • Analyze and select design / product elements based on cost and a hierarchy of importance
  • Ensure business units achieve targeted financial results, revenue, and margin
  • Analyze net forecasting data to assess and validate margin projections and weighted margins


  • Receive and give feedback in a positive, constructive manner
  • Transport information effectively in individual and group situations using the most appropriate and effective medium, such as, but not limited to, presentations, meetings, one-to-one situations

  • Cooperate well and effectively with people from a wide variety of backgrounds within and outside of the company
  • Tackle conflicts proactively and find constructive solutions together with his / her counterparts

  • Work independently and perform a variety of tasks with different levels of complexity by developing effective plans and organizing his / her work efficiently
  • Think and act in a goal-oriented manner, prioritize, and complete tasks in order of importance
  • Respond to changing deadlines and deliverables adeptly and with resourcefulness

  • Drive accountability across the team, ensuring timely completion of all tasks within the seasonal development calendar, successful conclusion of time-sensitive special projects, and continually identifying ways to improve the process

  • Partner with cross-functional leaders to design, streamline, and optimize processes and workflows to ensure quality of entire commercialization process
  • Successfully partner with all other areas within and outside of department to ensure that the story, message, and overall deliverables are in alignment with the entire department's goals
  • QUALIFICATIONS (Minimum required education and experience) :

  • 5 years’ experience in product management, merchandising, or related field.
  • Knowledge of product creation process is essential.
  • Bachelor degree in related field
  • Ability to travel internationally
  • Strong presentation skills (presenting to large groups expected)
  • Ability to partner with, collaborate with, and influence internal and external business partners.
  • Ability to multi-task.
  • Must be proficient in Microsoft Office products
  • Excellent analytical skills and interpersonal skills
  • Excellent verbal and written language skills in English
  • Báo cáo công việc này

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