About the Role
The role is about leading the research function for a business unit at Grab. The work involves helping solve key business problems by leading and defining research objectives for the business unit.
This includes work involving external consumer research, consumer segmentation, leveraging in-house data to learn on user behaviour, create and test hypotheses.
Further guide business strategy by uncovering key insights and present findings as well as propose business (marketing) action plans;
Develop and implement methodologies to quantify the effectiveness of action plans.
The day-to-day activities :
Be the key data analytics and insights driver to drive data-driven marketing strategies and decision making by;
Performing in-depth data analysis, including statistical and regression modeling to uncover insights on products and consumers
Executing and setting up research (qualitative / quantitative) to drive understanding of consumer behavior
Measuring the effectiveness of marketing activities by performing detailed post-mortems
Working with various stakeholders to understand the objective and marketing problems and providing a solution with accurate data points and measurement methods.
Working with external research agencies to set clear objectives and structure research questions with a view to creating actionable outputs
Performing ad hoc surveys and studies to support new business growth opportunities
Business Partner, Research Agency
Works well and support all Marketing team requirements in terms of data analytics, market research and numbers reporting.
The must haves :
5+ years of experience in marketing research and in-addition strong command on quantitative analytics and reporting
Experience conducting market research and consumer studies to understand user behaviour.
Bachelor’s degree preferably with a focus on Mathematics / Statistics, Finance, Economics.
MS Excel (highly proficient)
Strong problem definition and solution skills, combined with an intellectual curiosity and love of learning
Strong consultative and project management skills
Proven analytical skills experience / exposure to business intelligence and data management tools such as Holistic and Tableau will be added advantage
Curious by nature and enjoys learning and new challenges
Able to multi-task and work on tight timelines
Get to know Grab :
Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people.
We work with Working with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.
Grab began as a taxi-hailing app in 2012, but we have since extended our product platform to include GrabCar, GrabShare, GrabBike, GrabHitch, GrabExpress, GrabFood, GrabCoach, GrabShuttle, GrabCycle.
We recently launched our fintech platform GrabFinancial, which consists of payments, lending and insurance. Our latest addition is GrabVentures, an in-
house incubation platform. We are focused on pioneering new commuting and payment alternatives for drivers and passengers with an emphasis on convenience, safety, and reliability.
Currently, we offer services in 8 countries. Our R&D offices are in Singapore, Seattle, Beijing, Bangalore, Jakarta and Vietnam.
We aspire to unlock the true potential of Southeast Asia and look for like-minded individuals to join us on this ride.