Owns specific digital channels and responsible for maximizing the customer experience through engagement activities and content delivery.
Closely align with Marketing (CBM / CBL) to ensure consistency for brands across channels
ROLE RESPONSIBILITIES
General
Works with CBLs and other commercial roles to develop holistic omni-channel strategic plan for market
Provides a consistent One Pfizer approach to deliver cutting-edge channel orchestration and content development best practice based on local knowledge and experience, e.g.,
Channel support, analytics and utilization of SEO / SEM
Content format and delivery to meet local customer needs
Works with CBL, Patient and Healthcare Experience team (P&HX) and other commercial roles to translate strategy and tactics into yearly content plan
Advises CBLs on how to orchestrate the use of approved channels by customer type, considering their affinity to ensure the best experience possible for the customer
Introduces CBLs to A / B testing, trains them in it and ensures a rapid iteration of content with customers
Audits content proposal and provide recommendations on how to make content omni-channel adapted
Develops omni-channel best-practices & trainings and actively brings to them to markets in collaboration with global and regional functions
Develops trainings to create / enhance agile, omni-channel content creation capabilities in collaboration with L&D
Vietnam-specific :
Responsible for launch of
including content calendar and effectiveness of channel with HCPs
Partner with CBL on
content calendar. CCS owns the channel, CBL owns the brand so alignment is essential to success
Responsible for CEP execution for Zalo and Facebook
Support Pharma Group with suggestions to improve regulations regarding digital channels and content
Become a subject matter expert (SME) on all VN content rules
Establish and / or streamline new content usage pathways
QUALIFICATIONS
5+ years of commercial experience, preferably in pharmaceutical marketing or sales
Understanding of the rules / regulations governing pharmaceutical content in Vietnam
Prior digital marketing experience including experience in search engine optimization, paid search, paid social media (paid posts), organic search and organic social
Strong understanding of digital channels and the strategic choices companies should make to maximize brand impact within each channel
Proven experiences in Multi-Channel Marketing Planning, Execution and Measurement
Prior experience utilizing analytics from digital channels including email campaigns and social campaigns
Ability to extract key signals from metrics and KPIs to evaluate and optimize the performance of channels and campaigns
Strong ability to manage multiple projects and timeframes in a complex organizational structure
Strong strategic thinking, analytic, interpersonal, influence and communications skills
Strong partner relationship and collaboration skills - ability to generate credibility with senior stakeholders
Strong English and Vietnamese language ability (written and spoken)
Educated to Bachelor’s degree level or equivalent
ORGANIZATIONAL RELATIONSHIPS
Category Leads and Marketing Teams,
Global Marketing (5 stakeholders),
Regional Digital (2-3 different stakeholders),
Global Digital (5-7 different stakeholders)
External Vendors (3-4)
Work Location Assignment : Flexible
LI PFE
