About the Role
As a member of the larger Singapore Marketing team at Grab, the ideal candidate will be able to operate and coordinate across multiple teams and thrive in a startup culture.
This role is all about creating positive conversation ripples for Grab online. With oversight and ownership of the content published across all of the brand’s social media channels -
Facebook, Instagram, Twitter, YouTube, and the App (via GrabDaily) - you’ll play an integral role to not only grow the business but shape people’s perceptions of it.
You should be an innovator and expert in social media marketing, content development, and creative ideas ready to scale Grab’s social engagement to match our rapidly growing Southeast Asian brand.
What you'll do :
Operationalise the Regional social strategy within Singapore, working with both Brand Marketing Managers and the Creative Teams to produce and publish relevant and engaging content across channels
Coordinate all outbound communications via our social platforms, effectively taking ownership of a coherent editorial calendar for Singapore that upholds Grab’s unique brand voice and narrative
Strategically prioritise and scale content initiatives with external stakeholders - including publisher partnerships and influencer partnerships -
based on Singapore’s unique business requirements and customer needs
Work closely with cross-functional teams including Performance Marketing, Comms, and Customer Experience to maximise the business impact of Social Grab
Serve as the Singapore point person for the regional team - carrying forward the best practices, timely case studies, and tool expertise to the wider country team
Liaise closely with the Paid Social Media team to maximise the reach and impact analysis of all activity across channels
Lead the local measurement & reporting of social activity
Share in-depth knowledge and understanding of Social Media platforms, their respective participants and how each platform can be deployed in different scenarios to push the possibilities of Social Grab
Here are the kinds of skills we’re looking for :