Communications Lead (Jaguar Land Rover)
Phú Thái Mobility Group
Hồ Chí Minh
2 ngày trước
source : CareerBuilder

Mô tả Công việc

1. Overall Job Purpose

  • Media and communications planning for both brands Jaguar and Land Rover
  • Plan and executive communication campaign to promote product, build greater brand awareness and support business
  • Responsible for content and copywriting for all marketing materials across media channels.
  • eDM creation and send out to lead / customer to inform about marketing activity and other news and updates required
  • 2. Key Responsibilities

  • Setting plan and implementing media and communications including online and offline as well as social & digital channels
  • Coordinating and supporting the Dealers in the process of working to promote business activities effectively through marketing programs.
  • In charge of content translation / copy writing / artwork layout for all marketing collaterals
  • Writing up local social media content to promote product, aftersales, local event activity etc to build better brand awareness
  • Work and manage agency for social and marketing campaigns.
  • KOL campaign planning, implementing and managing media campaigns based on given budget
  • Working with relevant department / team members to leverage / support marketing activity by using media channels
  • Supporting team members on event organizing including new product launch, experiential event, motorshow, press conference when required
  • Use Marketing Cloud tool to create eDM and send out for all marketing activity (promotion offer, pre-sales and launch invitation etc ) to promote and support sales business.
  • Manage and track eDM sent performance and propose solution to achieve better

  • Planning and managing media and communications budget effectively
  • Monthly / Quarterly / Campaign report basis
  • Yêu Cầu Công Việc

  • Bachelor degree in Marketing or Communication
  • At least 5 years’ experience in Communications, Social & Digital and Content Management preferable in Automobile or Luxury Goods industry
  • Content writing and copywriting experience and ability
  • Good knowledge of the automobile industry, social and digital marketing trend and tool
  • Ability to develop strategic social and digital campaign plan and utilize the budget
  • Excellent written and verbal communication skills in both Vietnamese and English
  • Ability to deal with ambiguity and pressurised situations
  • Timeline and Budget management
  • Báo cáo công việc này
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