Channel Marketing Manager
NIC's Client
Ha Noi, VN
2 ngày trước

Job Description


  • Lead channel marketing department to achieve commercial goals
  • To lead, motivate and develop a team of channel marketing professionals to deliver the strategic shopper,
  • channel and customer agenda to execute winning behaviour changes at the point of purchase

    1 Perfect Execution

  • Lead and execute the program with close working relationship with sales and head office
  • 2 Channel Strategy and implementation

  • Create and embed a clear 3 year strategy for sustainable profitable growth of portfolio and brands by channel.
  • Optimise channel profitability and activity ROI in a sustainable way
  • Translate 3 year channel strategies into SMART yearly objectives and winning channel operational plans
  • 3 Channel Activation Plan Execution

  • Ensure the flawless execution of yearly channel operational plans, delivering agreed objectives on time, on strategy and within budget.
  • Roll out outlet visibility and channel / brand promotion with close alignment with brand marketing team and sales
  • Develop channel specific programs to support sales needs
  • 4 POSM Management

  • Manage implementation of visibility item & POSM with the right brand at the right channels / outlets
  • Manage POSM distribution / allocation towards warehouse / depot and monitor stocks level
  • 5 SA management

  • Manage implementation of SA with the right brand at the right channels / outlets
  • Lead SA training programs including presentation,selling skills, brand and beer knowledge
  • Recruit and deploy SA for outlets, special eventsand sponsorship arrangements
  • 6 S&OP

  • Join S&OP process for Sales department as a contributor to forecasting process
  • 7 Customer program

  • Develop and execute trade promotion and incentiveprograms
  • Organize trade relations events ie. customer appreciation dinners, incentive trips
  • Job Requirements

  • Required Number : 1
  • Year Experience : 5 Years
  • Minimum Career Level : Manager
  • Minimum Education Level : Bachelor Degree
  • University graduate (Administration, Business Management, Marketing), MBA is a plus
  • Minimum of 5 years’ experience in sales / channel marketing
  • Good understanding or prior exposure to on-premise development, bars in a multinational
  • FMCG company

  • Commitment and passionate for business development
  • Good planning, communication, problem solving, negotiation skills
  • Proactive, independent, highly committed, result oriented individual
  • Mature with strong leadership and good team building skill.
  • Good English writing and speaking Skills
  • Language :
  • Computer Skill :
  • Non Technology Skill :
  • Others skill :
  • Báo cáo công việc này

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