Responsibilities : -
Assist Senior Product Manager to initiate and develop branding campaigns, new route launch plans & year plans
Assist Senior Product Manager to develop and implement branding & marketing strategy & activity (ATL & BTL) for assigned routes and ancillary products to meet business objectives and KPIs
Coordinate with cross functions, agencies, partners to to implement / drive key actions & internal process related to his / her route or market and Support Sales & Distribution project
Understand behaviors / insight of travelers in the responsible market / route
Plan and implement weekly promotion aligning with Senior Product Manager
Update and monitor A&P budget & spending
Track data and develop regularly report and all related reports
Monitor route performance and competitive movement of the responsibility market to update team. Conduct market visit monthly to update market trend and propose action plan
Assist social media team on social media content and campaign
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.
We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.