Mô Tả Công Việc
1. EXECUTE BRANDCOM CAMPAIGN & MEASURE PERFORMANCE
This require execution skill :
Creation : think content & visually to create multi-media contents / materials (Long / short form clips, PRs, eDMs, social content, podcast, etc)
Collaboration : ability to brief, bounce idea, lead direction when working with creative team or agency.
Project management : ability to manage multi projects with different executions at the same time.
Campaign performance : work with digital media teams, to measure and report on campaign results.
2. FACILIATE CAMPAIGN TAKE-UP OR SCALE-UP IN COMPANIES UNDER THE GROUP
This requires strong communication, connectedness & problem solving skills :
Communication : (1) to inspire stakeholders & cascade on the campaign / project for take-up or roll-out. (2) to give clarity in roles & responsibility & action plan with stakeholders.
Connectedness : to connect different business' needs or activities to integrate the campaign into companies' in the Group.
Problem-solving : creatively & quickly turn around with solutions to clear obstacles in execution or roll-out.
3. CREATE DIGITAL CONTENT & MONITOR PERFORMANCE
This requires oversee and manage EB / IC content distribution platforms :
Oversee content calendar : Collaborate with or leverage other channels' content (Digital teams, Talent Acquisition team, other brands) to create content calendar of EB / IC platforms
Execute AO content : work with creative to create AO Content
Monitor Content : based on the social guideline, give guiding comment or edit content of other teams on EB / IC platform
Report Performance : work with digital teams for expectation and performance of EB / IC platforms
4. PARTICIPATE IN PLANNING / CAMPAIGN DESIGN
Participate in some campaing brainstorming / planning process. Sometimes it might require ability to research and study new programs.
Participate in design simple brandcom plan.
Participate in the process in creating social content guideline & media planing with digital teams.
Yêu Cầu Công Việc
Young & hungry marketer from client or agncy side who has passion for learning & creating meaningful impact to people.
2-3 years of experience in Brandcom / Marcom
Strong communication, connectedness and problem solving skill.