Market Research Manager
Nestlé
Ho Chi Minh City, Vietnam
4 ngày trước

Location : HCMC

Company : Nestlé Vietnam, Ltd.

Position Type : Full-time

Position Summary

Support marketing and other relevant functions with selecting target consumers and fully understanding who they are, what they do and why they do it.

To help ensure successful Brand Building.

A day in the life of...

  • Drive Know your Consumer Deeply Winning actions holistically in coordination with brand builders of assigned brands.
  • Develop sharp understanding of Target Consumers, develop Consumer Portraits and Core Insights in coordination with respective Brand builders, understand what drives consumer delight.
  • Provide relevant Consumer & Shopper Insight and research expertise and leadership to support all rooms in Brand Building the Nestlé Way.
  • Continuously develop and apply market research tools and methodologies, while optimizing outputs of the different research instruments, build consumer / shopper intimacy, build and share knowledge.
  • Leverage and apply continuous research approaches including Retail Measurement, Consumer Panels, Brand Health Tracking,Macro trends and connect the dots in a synergized manner.
  • Continuously build Consumer Knowledge and synthesize consumer understanding; deliver high-impact insight-based inputs & recommendations that drive brand / business strategies to win in the marketplace.
  • Drive the culture and mindset of moving from Data to Understanding to Insight; including ability to answer business and brand questions in an integrated manner bringing the story together.
  • Leadership and development of team and a robust talent pool.
  • What will make you successful

  • Minimum Educational qualification : Bachelor’s Degree
  • 5-8 years experience in market research at Nestlé or equivalent FMCG and have experience in leading and managing direct report(s)
  • Need to have experience working with Retail Audit, Consumer Panel and Brand Health methodologies
  • Báo cáo công việc này
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