Summarize the primary purpose & key accountabilities of the role, including geographical scope (i.e., Global vs. Country / Region).
Summary should be concise and include strategic information that would attract candidates to the role. It may be helpful to complete this section after you have finished the other sections of the document.
The Pfizer Health Representative will be the central contact in connecting customers within their accounts to therapies that advance wellness, prevention, treatments, and cures to the most feared diseases of our time.
Central to the Health Representative’s role will be the introduction of a new & promoted medicines and innovative digital service that will help elevate Health Care Professionals’ patient care.
The role is consultative; spanning Pfizer’s entire resource and product portfolio for their customer base and one that will result in long standing and truly valued relationships with customers.
The Heath Representative will draw on healthcare knowledge and understanding of the health and pharmaceutical industry, as well as Pfizer and the product portfolio, so that customers achieve the solutions they need.
The Health Representative should be proficient at planning and executing an effective relationship strategy and building / maintaining effective, long-term business relationships at the senior executive level with key decision makers and influencers.
The Health Representative identifies and prioritises Pfizer opportunities through understanding customers’ business and strategic imperatives.
The Health Representative is responsible for developing and executing an effective account plan for each account and is part of the Integrated Account Team (IAT).
The Health Representative is responsible for supporting their customers with their designated portfolio within a defined geographical territory that includes both metro and regional areas.
In order of importance, indicate the primary responsibilities critical to the performance of the role. It is recommended not to list actual tasks but focus on 5-8 essential responsibilities that highlight accountability and level of judgment required.
Driving identified customers to the digital service offerings, opening a world of trusted materials and support that can be tailored to their needs and those of their patients.
Ensuring customers gain best value from the services, in conjunction with the Pfizer Virtual Health Representative team who are on hand providing virtual support.
Leading relationships with Health Care Professionals within a defined geographical territory as well as providing support virtually.
Gaining deep understanding of Health Care Professional needs, sharing expert product advice, tailoring data, delivering promotional activities, aligning the customer lifecycle with that of the Pfizer portfolio and connecting them to relevant internal Pfizer people whenever they need it.
Provide objective and scientifically sound medical information regarding Pfizer's product portfolio and the diseases states treated.
Incorporating the use of educational programs, outcome and other tools which identify the greatest opportunities for improving patient care.
Seeking and developing awareness of external market conditions to drive exceptional customer support and insights, connecting customer discussions with external trends and internal developments within Pfizer.
Establishing a strong working relationship with the Pfizer VHSS, KAM and SME Teams and sharing insights from customers to make our digital service offering even better.
Managing and achieving annual targets and ensuring adherence to Compliance, Legal, Medical and Regulatory requirements.
Ensure relevant inline medicines prescribed by HCP’s have CFC commercial support .
Share relevant brand and therapy area updateswith HCP’s.
Ability to convey relevant messages acrossmultiple medicines and therapy areas .
Strong customer relationship focus, establishingtrusting relationships, quick to navigate complexhospital stakeholder environment, experts insecondary care environment and or Primary Care.
Has a thorough understanding of the environmentand challenges of their key HCPsand acts tocome back to the business so we can findsolutions to their needs in managing ourpatientsand identify opportunities.
Strong capabilities in leveraging virtual / digitalchannels with at least 50% of interactions to bevirtual .
Single point of contact forrelevant Pfizer medicines for their accounts.
Able to understand howproducts across the businessinterplay with each other .
Ability to have aproductPOAchange based onneeds of customer and theirpatients.
Ensures a customer centric comprehensive approach tothe way HCP’s treat their patients with allPfizer brands that are relevant to the customer.
Customer Engagement :
Leads, coordinates, and manages the long term, consultative, customer relationship to become the customer’s trusted business advisor.
Extends the relationship beyond transactional to needs analysis based.
Demonstrates expertise in relationship skills, creatively delivers innovation and thought leadership, and represents the full spectrum of Pfizer value.
Responsible for overall service excellence within the account and is the customer advocate internally at Pfizer.
Account Management :
Maximises opportunity across the Pfizer portfolio, monitors progress with key accounts and evolves Account Plans as appropriate.
Analyses and understands the local environment, account business, and aligned Pfizer priorities to create Account Plans, and utilises insights to create and execute value propositions of mutual benefit.
Applies a proficiency in business acumen, including understanding of the account business, industry, economic trends, issues, and competition.
Shares insights gained with cross functional colleagues and IAT.
Develops and leads the Account Plan and coordinates the cross functional team, demonstrating highest level of teamwork and professionalism.
As part of the IAT supports the development, negotiation, and implementation within accounts.
Indicate qualifications that are job related, consistent with business necessity and necessary for the performance of an essential function of this role including : education / licenses / certifications, relevant experience (where legally permissible), technical and / or other job-related skills.
Graduated from Pharmacy / Medicine University / College.
2- 3 years of experience on Field force
Curiosity and an entrepreneurial mindset.
Analytical skills to identify the connections between data, products and the needs of both Health Care Professionals and patients.
Written and verbal communication skills to help build trusted, sustainable relationships with your internal and external stakeholders.
Solid understanding of the digital space and a willingness to keep learning and upskilling.
Strategic thinking and planning to help customers see beyond the day-to-day.
Agility, adaptability to change and seasoned negotiation skills.
Commercial and business acumen, managing financial budgets, driving sales and achieving performance measures.
Able to connect with customers virtually and in person.
Can-do attitude and a work ethic underpinned by determination and commitment
Strong compliance mindset.
Not being subject to any of the following circumstances : facing a criminal prosecution, serving a court’s sentence or ruling;
being suspended from practice or doing works related to pharmacy under the court’s sentence or ruling; orhaving limited legal capacity.
Good command in English is preferred.
Provide the primary groups or key role(s) that this role will interact with as a regular part of the role responsibilities.
Include any external interactions as appropriate.
Internal stakeholders including but not limited to Health Rep DM / RM, KAMs, Brand Marketing, BU leads, Medical, SME’s.
External stakeholders : Relevant portfolio HCPs as directed by Manager
Indicate the Average Budget or Revenue accountability, as applicable.
Territory Spend / Budget
Indicate the typical number of Colleagues managed; include direct & indirect reports and matrix responsibility. Note if direct reports are people managers or individual contributors.
Indicate additional resources (i.e. contingent workers) managed, as applicable.
Individual Contributor in a cross functional team