Field Marketing Specialist (Hanoi)

JTI

Ha Noi, Vietnam

6 ngày trước

Job Description :

Be assigned to a similar territory of an Area Sales Manager and work very closely with Sales team on daily basis : Track the performance of the territory (Sales performance volume, Direct-To-Consumer (DTC) trial rate, Brand health Off-take and actual selling price on trade);

identify the relevant brand focus for the territory and drive for brand awareness, trials and repeated purchase together with Brand, Sales and DTC teams;

and gather competitor activities on trade periodically.

Understand the territory characteristics, the consumer profile and segmentation, the specific trade environment and retailer special needs and wants of the responsible area and therefore - brainstorm with Sales team and design special tactical / pilot trade programs for the territory including scheme, duration, execution briefing, performance tracking procedure.

Customized and control execution of Brand campaign programs.

Develop relevant visibility strategy for the territory and work closely with Sales to control the deployment & monitoring of Permanent POSM and Temporary POSM on the responsible territory.

Job Requirements :

Bachelor Degree in Economics / Marketing / Commerce / Business Administration or other relevant majors.

1-3 year experience in Marketing or Sales (Trade Marketing experience is a plus).

Proficiency in English and Vietnamese communication skill.

Advance Microsoft Office skill : especially Excel and PowerPoint.

Have experience in Trade program development, Merchandising, Activation.

Have analytical and critical thinking.

Note : Please be informed that we will contact only shortlisted candidates within 3 weeks as of the application date. Thank you for your understanding

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