Field Marketing Specialist (Hanoi)
Ha Noi, Vietnam
6 ngày trước

Job Description :

  • Be assigned to a similar territory of an Area Sales Manager and work very closely with Sales team on daily basis : Track the performance of the territory (Sales performance volume, Direct-To-Consumer (DTC) trial rate, Brand health Off-take and actual selling price on trade);
  • identify the relevant brand focus for the territory and drive for brand awareness, trials and repeated purchase together with Brand, Sales and DTC teams;
  • and gather competitor activities on trade periodically.

  • Understand the territory characteristics, the consumer profile and segmentation, the specific trade environment and retailer special needs and wants of the responsible area and therefore - brainstorm with Sales team and design special tactical / pilot trade programs for the territory including scheme, duration, execution briefing, performance tracking procedure.
  • Customized and control execution of Brand campaign programs.
  • Develop relevant visibility strategy for the territory and work closely with Sales to control the deployment & monitoring of Permanent POSM and Temporary POSM on the responsible territory.
  • Job Requirements :

  • Bachelor Degree in Economics / Marketing / Commerce / Business Administration or other relevant majors.
  • 1-3 year experience in Marketing or Sales (Trade Marketing experience is a plus).
  • Proficiency in English and Vietnamese communication skill.
  • Advance Microsoft Office skill : especially Excel and PowerPoint.
  • Have experience in Trade program development, Merchandising, Activation.
  • Have analytical and critical thinking.
  • Note : Please be informed that we will contact only shortlisted candidates within 3 weeks as of the application date. Thank you for your understanding

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