Director of Sales & Marketing
Keppel Corporation Limited
Ho Chi Minh , Vietnam
1 ngày trước

JOB DESCRIPTION

Business Planning and Development

  • Prepare Annual Business and Marketing Plan
  • Do environmental scan, market research, forecast future travel patterns and provide trade proposals to the management
  • Keep abreast of products and industry innovations
  • Identify business potential for all market segments
  • Marketing and Branding

  • Manage the Marketing communications to promote the brand and position the hotel for target markets
  • Develop strategies and tactics for PR campaigns for products and services
  • Execute collateral and advertising programs according to brand standards
  • Organize and attend tradeshows when requested
  • Establish and maintain contacts with professional people, the press, media, government officials, corporates and with any persons who are clients or potential clients
  • Sales Management

  • Be fully responsible for achieving sales financial targets
  • Set selling rates and reserved rates in consulting with the General Manager
  • Implements strategies and steps to achieve revenue targets in all segments and channels
  • Enter into negotiations on behalf of the company as and when required
  • Ensure that the sales team meet clients’ requirement and that the client service offered corresponds effectively to their requests
  • Compile monthly Sales & Marketing Highlight Summary of all segmentations, Sales Activities, Competitor Analysis and Market Share Analysis
  • People Management

  • Manage the performance of Sales and Marketing team members
  • Provide regular guidance / coaching / feedback to Sales & Marketing staff
  • Facilitate staff development
  • JOB REQUIREMENTS

  • BA / MA degree in Hospitality Management or related experience
  • At least 5 years of working experience in similar role at international brand names
  • Expert in yield management and channel management
  • Strong knowledge in branding and positioning
  • Keppel Land Limited

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