Digital Marketing Officer
IDP Education Ltd
Thành phố Hồ Chí Minh, VN
4 ngày trước
source : jobs4it

Thành phố Hồ Chí MinhCareer Opportunities at IDP Education(Ho Chi Minh Office)IDP Education Pty Ltd (IDP) is a global company offering student placement and English language testing services.

Using its network of over 80 student offices in 25 countries, IDP places international students into educational institutions of Australia, UK, United States, Canada and New Zealand.

  • IDP has a demand to recruit the following position : Digital Marketing Officer (PPC & Marketing Automation)(Full time)JOB DESCRIPTION : Key responsibilities for this position;
  • PPC / Paid Search Plan, develop and execute PPC campaignsIdentify our buyer persona to better target identified audiencesBe involved in keyword selection and audience targetingMonitor budget and adjust bids to gain better ROIIdentify problems and deficiency and implement solutions in a timely mannerWork with Designers, Web Admin and Content Specialist to generate advertising assets including video, graphics, ad copy, and landing page URLs.

    Conduct A / B tests in ads to understand contributing factors that drive the business forward.Monitor and analyse advertising trends to optimize PPC campaigns.

    Stay current with industry best practices and technologies.Maintain partnerships with PPC ad platforms and vendors Marketing Automation Be a part of team to develop the content, design, promote and implement email marketing activitiesMeasure outcomes of all Marketing Automation activities and provide optimized solutionsPrepare Marketing Automation reports to team and superiorsSegmenting audiences and personalizing campaigns to increase effectiveness.

    Conduct ongoing A / B testing related to subject lines, e-mail copy, layouts and CTAs that drives conversion improvements REQUIREMENT Demonstrated experience (min.

    2 years) in PPC and marketing automation with positive, measurable results.Ability to create compelling ad copy that finds all the customers and sells all the things.

  • Superior collaboration and teamwork skills; experience working with cross-functional teams.Project management experience and adaptabilityProficient in MS Office software (Word, Excel, Powerpoint) and Google for Work products (Google Adwords, Google Analytics, Google Search Console, Sheets)Analytical thinking with strong math skills, Strong administration and organisational skillsCompetent written and oral communication skillsBachelor’s Degree preferred in related field (Marketing, Digital Media, Communications, etc);
  • Adwords certification is a plus BENEFITS : 13th month salary.Bonus in the end of year.High incentive monthly.English Training scholarship for staff and family in ACET15 working-

    day recreation leave, 10-day sick leaves.Annual medical examination.Staff development & training.Outing Trip.Other benefits according to IDP’s policy.

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