Deputy Manager - Plantation & Row Crops, Agricultural Solutions

BASF

Ho Chi Minh City, Vietnam

2 ngày trước

Description

OBJECTIVES OF THE POSITION

Develop brand and campaign plans in plantation crops (Corn, Sugarcane, Cashew, Casava, Rubber, Coffee, Banana, Pepper) and strategic big farms to support the sales team to deliver the annual sales and profit targets, using the own expertise of target crop on crop agronomics, crop protection and other market inputs.

MAIN AREAS OF RESPONSIBILITIES AND KEY ACTIVITIES

Develop mid-term brand strategies aligned with country crop implementation plans and roadmap aimed at meeting the needs of key farmers and support the development and expansion of the brand in mid-term.

Guide sales team to implement brand campaigns relative to brand strategies to achieve short term financial targets.

Lead the demand creation and channel marketing by creating ASP (Advertising / Sales / Promotion) budget and manage it to maximize the impact on generating sales for focus brands.

Be responsible to drive pricing, programs and rebates to maximize profitability for key brands while delivering brand growth targets.

Develop marketing strategy and tactic to approach and offer BASF solutions to big plantations and farms of big domestic and foreign invested enterprises.

Propose and implement approved annual budget, including demand forecast via active participation in country S&OP.

Lead cross functional teams to successfully plan for new product launches at least 18 months prior to launch.

Support the supervisor in the development of the 10 Year-forecast in Amiga, Galaxy system, for own brands, including identification and proposal of new ideas for LCM (Life-Cycle Management) projects.

Others as assigned.

REQUIREMENTS

Degree in Agriculture or relevant

Minimum 5 years experiences in Marketing or Sales in Agriculture business (seed, fertilizer, chemicals).

Good understanding of Crop, Agricultural products & markets;

Good communication in English and good computer skills (MS. Office).

Competencies required : Drive Innovation, Drive Sustainable Solutions, Demonstrate Customer Focus and Collaborate for Achievement.

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