Manager, Marketing
Grab Vietnam
Việt Nam
4 ngày trước
source : Talent Network

Get to know the Role :

The Marketing Manager is responsible for managing day-to-day marketing strategy and operations for the responsive market and providing reports and analysis to demonstrate effective ROI to key stakeholders.

This is an integrated marketing role.

The day-to-day activities :

Acquisition

  • Define the digital strategy for Grab in the country for both passenger and driver.
  • Align target / budget with key stakeholders
  • Marketing and Communication Strategy Alignment with Marketing / Brand Team
  • Media selection / negotiation with Publishers
  • Media Agency Communication, Liaising and Engagement
  • Identify channels that bring in the most ROI while managing key KPIs for the company.
  • Analyze data and optimize accordingly to maximize performance.
  • Drive the development and implementation of consistent KPIs including house media channels such as in-app notifications, push notifications, SMS and email marketing.
  • Develop the media plan for all the campaigns
  • Branding

  • Increasing lift in offline performances through digital channels.
  • Ensuring our brand is constantly Top of Mind in the markets we are in.
  • Retention

  • Re-engaging users that have been acquired and minimizing churn rate.
  • Utilize available channels and resource to identify the key areas where re-engagement is the most effective.
  • Focus on new and innovative ways of engaging customers through constant testing & refining of new initiatives.
  • Financial

  • Ensure budgets are tracked and spent efficiently.
  • The must haves :

  • Minimum 5 years of marketing experience.
  • Prior experience in managing a team of high-performance individuals that cut across nationalities.
  • Bachelor's degree in business administration, marketing, or other advertising subjects required. Masters degree, MBA / MSc or related programs preferred
  • Good knowledge and use of current advertising tools and channels.
  • Have strong all-around knowledge of online marketing landscape.
  • Excellent communication skills with the ability to articulate clearly in both written and spoken English.
  • Impeccable organization skills and attention to detail.
  • Passion for performance marketing.
  • Ability to analyse reports and communicate findings.
  • Excellent organizational, project management and time management skills.
  • Outstanding analytical skills and data-driven approach.
  • Ability to multi-task, meet deadlines and thrive in a fast-paced environment.
  • Experience with start-up environment is desired.
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