Get to know the Role :
The Marketing Manager is responsible for managing day-to-day marketing strategy and operations for the responsive market and providing reports and analysis to demonstrate effective ROI to key stakeholders.
This is an integrated marketing role.
The day-to-day activities :
Define the digital strategy for Grab in the country for both passenger and driver.
Align target / budget with key stakeholders
Marketing and Communication Strategy Alignment with Marketing / Brand Team
Media selection / negotiation with Publishers
Media Agency Communication, Liaising and Engagement
Identify channels that bring in the most ROI while managing key KPIs for the company.
Analyze data and optimize accordingly to maximize performance.
Drive the development and implementation of consistent KPIs including house media channels such as in-app notifications, push notifications, SMS and email marketing.
Develop the media plan for all the campaigns
Increasing lift in offline performances through digital channels.
Ensuring our brand is constantly Top of Mind in the markets we are in.
Re-engaging users that have been acquired and minimizing churn rate.
Utilize available channels and resource to identify the key areas where re-engagement is the most effective.
Focus on new and innovative ways of engaging customers through constant testing & refining of new initiatives.
Ensure budgets are tracked and spent efficiently.
The must haves :
Minimum 5 years of marketing experience.
Prior experience in managing a team of high-performance individuals that cut across nationalities.
Bachelor's degree in business administration, marketing, or other advertising subjects required. Masters degree, MBA / MSc or related programs preferred
Good knowledge and use of current advertising tools and channels.
Have strong all-around knowledge of online marketing landscape.
Excellent communication skills with the ability to articulate clearly in both written and spoken English.
Impeccable organization skills and attention to detail.
Passion for performance marketing.
Ability to analyse reports and communicate findings.
Excellent organizational, project management and time management skills.
Outstanding analytical skills and data-driven approach.
Ability to multi-task, meet deadlines and thrive in a fast-paced environment.
Experience with start-up environment is desired.