[Digital Bank] Senior Performance Marketing Specialist
FE CREDIT
Hồ Chí Minh
3 ngày trước
source : CareerBuilder

Mô tả Công việc

ROLE AND RESPONSIBILITIES

  • Planning, execution and optimization of paid digital marketing campaigns across platforms including Google Ads, Facebook / Instagram.
  • Management of platform daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return.
  • Development and / or direction of tactical plans for successful segmentation, reach, nurturing and conversion strategies within and across digital channels and platforms
  • Development and / or direction of optimal posting content, assets and tracking in accordance with overarching strategy for content inclusive of owned and earned initiatives.
  • Reporting on daily / weekly pacing and progress of tactics toward monthly / quarterly / annual target performance metrics.
  • Ongoing observation, analysis and provision of insights and implications that fuel tactical recommendations for ongoing performance optimization
  • Completion and delivery of tasks and deliverables on time with accuracy, consistency and against project expectations
  • Continuous knowledge of up-to-date digital channel-specific trends and best practices, for daily application as well as regular team and agency-wide report outs and thought leadership
  • Research and substantiation of digital channel effectiveness in support of strategy development and new business development
  • Yêu Cầu Công Việc

    REQUIRED QUALIFICATIONS :

  • BA degree or higher in marketing and / or communications from an accredited institution
  • Minimum of 2-4 years of digital marketing experience in an agency or internal marketing team with hands-on proficiency within aforementioned digital platforms
  • Proven experience managing cross-channel campaigns for multiple clients simultaneously
  • Strong ability to execute ideas through copy / post writing and content development
  • True passion for marketing, digital channels / platforms and overall problem-solving
  • Google Analytics, Facebook Blueprint and / or digital marketing-specific certifications
  • Báo cáo công việc này
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