Business : Heineken Vietnam Brewery Where : Hochiminh City, VN Working in : Commerce Doing : Sales - Trade Marketing Contract : Permanent Closing Date : 18 May 2022
Main Job Purpose :
This position is to drive Revenue & Margin growth in Heineken Vietnam in consumer & customer centric way.
This role partners with DDS and RMG APAC in the design & implementation of DDS / RM methodology and tools, capability across Sales and Marketing team to identify Revenue opportunities across the following but not limited to :
o Driving Data Driven Sales Capability of RMG and Sales / Marketing functions
o Implementing RMG strategy at regions level with Sales and Trade MKT including trade
terms investment, mix management, promotion investment, Rev KPIs, etc
o Driving the transformation for RMG fit for future with DDS capability and implementing
the cut through solution with Power BI, advance analytics.
Responsible for RM opportunity identification & implementation on by segmented regions
Job Descriptions :
D ata D riven S ales :
Articulates analytics proposition to business stakeholders, and collaborates to identify use case
opportunities
Support analytics design decisions by taking relevant inputs from business team and defining clear
plan for analytics team; pushes analytics teams to confirm assumptions, extract relevant insights and
to interpret the models and outputs
Leads communication of analytics outputs with executives, acts as bridge between management and analytics specialists : Shares insights with business stakeholders and collects inputs
Enhance Data Driven Capability at Sales manager level; Translate analytics insights into specific
execution and drive change management.
Strong agile experience to play the role of product owner / scrum master
Regional Margin Growth (RMG) Manager- Ho Chi Minh City
Analyze and make recommendations for regional RMG or Commercial project
b) implementation tracking for ongoing project reviews
Develop appropriate RM dashboards and tracking methodologies for top management, country
leadership, commercial teams, sales team
Build and track execution KPIs for the RMG initiative in region
Key Relationships :
Revenue Management and DDS Leader - APAC / RM Managers & Business Analysis Team Members
Regional Sales, SRP team, Regional Trade MKT
Trade Marketing & Commercial Team Leaders
Experience & Qualifications :
3-5 years of relevant work experience, with managerial level
Commercial experience in consumer goods (Trade Marketing, CMI, Cat Management, Sale analytics, Revenue Management, DDS)
