Senior Brand Manager
abbot
Ho Chi Minh City, Vietnam
4 ngày trước
  • Develop consumer and digital marketing strategy with brand lead for a better consumer engagement & experience. Measure & report performance and assess against goals (ROI and KPIs) with proposed action plan.
  • Lead digital marketing campaign & all digital activities on social media page, brand site, EC page by managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution.
  • Develop and deploy consumer journey and insight based automated marketing campaigns via Saleforce.com. Collaborate with CRM to convert lead into purchase and retention.
  • Propose marketing, advertising and promotional strategy of the product to achieve short and long term business objectives;
  • including revenue, sales, profit and market share targets.

  • Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing strategy.
  • Supervise team to ensure all materials and activities are aligned with and executed in accordance with the strategic direction.

  • Manage budgets, reports and forecasts in a timely manner. Lead in annual budget Plan / Update cycle. Achieve forecast accuracy and new products launch KPI targets.
  • Build good relationship with stake holder in cross-function team and be able to get alignment with cross-function team to deploy the marketing program smoothly to support brand business.
  • Develop annual brand plan and projects, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution.
  • Evaluation on the productivity.

  • Support Business Excellence recertification and sustain business excellence standards
  • Review complaints and suggestions relating to assigned products and develop action plans to address them.
  • Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
  • Báo cáo công việc này
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