ASO (AppStore Optimization) Growth Hacker
Công Ty Cổ Phần VNG
Hồ Chí Minh
5 ngày trước
source : CareerBuilder

Mô tả Công việc

ABOUT MPS

MPS is a game studio within VNG Corporation specializing in developing & publishing mobile games to global markets. We have created very successful 3D shooting games such as DEAD TARGET : Zombie, DEAD WARFARE : Zombie, Mad Zombie, Sniper Zombies with hundreds of million users.

We're looking for a mobile marketing enthusiast to join us in proudly bringing Vietnamese games to the world.

OBJECTIVES OF THE JOB

Work out and execute ASO strategy to grow our games organically at a Global scale.

JOB SCOPE

  • Keywords optimization :
  • Research, track and analyze our and competitors’ keywords
  • Map out & implement keyword strategy
  • Conversion rate optimization :
  • Research store creatives
  • Coordinate with studio liaisons on creative assets
  • Plan and implement store kits A / B testing
  • Measure ASO performance and report to the Marketing team and Stakeholders
  • Work closely with cross-functional teams such as Product, UA, Data to tie ASO efforts to quantifiable results like retention, LTV, ROAS
  • Participate in planning and launching new games
  • Stay up-to-date with recent algorithm changes, market trends, and services (Apple App Store and Google Play Store)
  • Yêu Cầu Công Việc

    Must

  • 6 months to 2 years of SEO (Search Engine Optimization) experience
  • Fluent in written and spoken English
  • Growth-hacking mindset : insatiable curiosity and determination to grow
  • Test-driven mindset (always on testing-mode, always desire to get better KPI)
  • Data-driven mindset
  • Experience with Excel (can perform complex functions)
  • Big plus :

  • Experience with ASO is a significant advantage
  • Strong interest and deep understanding of the mobile app industry
  • Major in Finance / Economics / Marketing
  • WHAT WILL YOU LOVE IN MPS?

  • The environment that offers QUICK LEARNING and FAST GROWTH
  • Exclusive opportunities to grow as an expert in GLOBAL MOBILE GAME BUSINESS
  • GOOD Team
  • Attractive salary, perks, and other company's benefits
  • Báo cáo công việc này
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