OBJECTIVE OF ROLE :
As a Head of Ecommerce you will be responsible for collaborating with
cross-functional partners to manage all aspects of the eCommerce
business including, business planning, content strategy and development,
promotional campaigns and other online marketing contents, website
design, customer service, web analytics and web technologies for the
Cocomi.vn platforms and the strategic development for the Cocomi offline
stores in Vietnam.
KEY ACCOUNTABILITIES :
Serving as a liaison and primary point of contact of the COCOMI
business for cross functional partners acting as a project
manager to evaluate, prioritize, develop, manage, implement,
and test eCommerce initiatives.
Participating in the development and execution of strategic and
tactical business plans with other members of the cross
functional team supporting the eCommerce strategy.
Managing the user experience of the website including site
navigation, content development, checkout funnel and
Developing and overseeing the effective planning, QA and
execution of content across the websites and online marketing
campaigns to ensure efficiency, accuracy and timeliness of all
web content publishing.
Managing all aspects of web analytics related to eCommerce
and communicating relevant information to team members,
executive leadership and cross-functional partners.
Partnering with key cross-functional teams to ensure all relevant
organizational goals and implications are factored into
Building and directing a cohesive team of internal team
members and external partners to effectively develop
Generating and implementing new sales and marketing
initiatives to increase eCommerce sales and profitability. (P&L
Providing expertise on current eCommerce industry best
practices. Consulting on cross-functional projects to ensure
eCommerce principles are incorporated.
Identifying new areas of eCommerce opportunity beyond
current organizational thinking and implement innovative
solutions in order to develop the platform to the next level.
Front-End and Back-End Development)
Developing strategic goals for setting up an offline retail chain
for COCOMI in Vietnam.
Expanding the Business Portfolio of Brands, creates winning
opportunities and meets company sales goals.
Our ideal candidate profile is someone who has a minimum of 4+ years’
with a proven record of leading projects successfully. The person comes
Increasing web traffic and driving online sales and
re-strategizing all digital channel managementCreating huge
growth in customers, sales and satisfaction.
Leading and managing SEO / SEM, marketing database, email,
social media and / or display advertising campaigns.
Setting up and optimizing paid media campaigns.
development and constraints.
Be the key driver in developing and optimizing the performance
and digital brand marketing of the E-commerce platform.
Deliver a strategic approach in converting ongoing traffic and
promotions to generate sales revenues and build brand
Various other knowledges needed :
You have perfect English and Vietnamese skills.
You are extremely organized and have the ability to prioritize, to
work to tight deadlines.
You are passionate about the digital world and have strong
experience in this industry
You have proven leadership of large eCommerce projects and
have experience with B2C eCommerce platforms.
You have extensive knowledge of e-commerce technology,
market trends, industrial developments and sophisticated
You are able to demonstrate strong business judgment and
decision-making skills; ability to identify, prioritize, and articulate
highest impact initiatives