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Leader in the development and publishing of mobile games, Gameloft® has established itself as one of the top innovators in its field since 2000.
Gameloft creates games for all digital platforms and with an audience of 140 million monthly users offers via Gameloft Advertising Solutions a unique level of visibility and involvement to advertisers.
Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®.
Gameloft distributes its games in over 100 countries and employs 6,000 people worldwide. Gameloft is a Vivendi company.
At Gameloft Hanoi Studio, the ultimate goal of a Game Economy Designer is to maximize the financial health of our games, reaching short-term and long-term revenue goals.
You need to be good at economics, analytics, and game design.
Collaborating with game designers to adjust game economy, define virtual in game products, and balance projects.
Identify the potential sale drivers for the different product categories in the game economy, define the key points of exposure for those drivers.
Balance virtual in-game products identifying needs, relationships, life-cycle and streams of availability.
Manage pricing create specific price point roles and implement selling strategies for key consumers.
Define target for each playtest.
Regularly provide feedback and stat / price point tuning to the development team based on play-testing, both during game development and post-release.
Analyzing the evolution of game metrics to spot both monetization bottlenecks and facilitators, and suggest game design improvements or enhance the customer experience accordingly.
Improving retention rate of players by balancing game progression curves.
Analyze other similar games on the markets to identify and take advantage of the trends.
Collaborating with game designers.
Deep, up-to-date knowledge of the free-to-play game market, both web-based and on smartphones;
Strong marketing knowledge, ability to formulate adequate selling strategies to improve the financial performance;
Strong analytical and formal thinking, able to break problems down into their key variables and identify the relations between them;
Expert at excel.
Statistic knowledge, ability to formulate ratios and indexes specific to each game, identifying specific weaknesses and strengths in its economy design.
Good at Math and equations.
Fluent in written and spoken English, concise writing skills.
Graduate degree in Economics or BA, preferably specialized in Marketing or Strategic direction;
Passion for games on all existing formats.
Understanding blockchain, applications of blockchain such as existing NFT games as well as P2E (Play To Earn).
In order for your application to be considered, you must submit a portfolio or other samples of your work (demos, images, animation, websites, etc.
Please make sure to provide us with the address of your website or portfolio.
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