Online Sales Manager 1P
VTI GROUP
Hồ Chí Minh
6 ngày trước

Mô Tả Công Việc

Brief summary of job profile :

This position leads the digital product development and online sales for Highlands Coffee first party (1P) digital channels, including mobile app, website ecommerce, social media commerce.

This person will be highly collaborative with cross-functional team members, to understand and deliver to consumer needs, develop digital product roadmaps, execute data integrations and reporting, and build digital marketing capabilities and programs that drive customer acquisition, sales, referrals and customer lifetime value.

Key Accountabilities :

  • Commercial - achieve sales, profit & ROI targets for all 1P digital commerce activities
  • Digital Products lead the development and continual improvement of all 1P digital products
  • Data & Insights ensure key data flows, dashboards, reports and insights are being generated, used and acted upon
  • Partnerships & Vendors ensure the most relevant partnerships and vendor relationships are in place and are actively managed that drive our business forward
  • People & Operating Model - lead and develop a highly effective team to deliver the above business outcomes. Ensuring up-to-date processes, systems, tools and trainings are being deployed and used
  • Yêu Cầu Công Việc

    Education / Training Qualifications

  • Degree in Marketing / Digital Marketing / Advertising or related communications / business degree required
  • Masters degree preferred
  • Experience

  • Minimum 4 years experience in digital sales and marketing, with a well- rounded knowledge of developing own channels : mobile app(focus) / web / Tele / social networks.
  • Experience in foodservice mobile apps for dine-in, take-away and delivery (Either brand owned or aggregator platforms) will be a plus
  • Profit & Loss responsibility (revenue responsibility at a minimum)
  • Knowledge of :

  • Mobile app development, launch, growth
  • Digital Commerce, Omnichannel Commerce, Ecommerce
  • UX / UI & online operations across app / web / social channels
  • Google Marketing Platform (including Analytics, Search Ads, GTM, GMB), Facebook, Instagram, SMS and Email Service Platforms
  • CRM & Loyalty, Customer Acquisition & Lifetime Management
  • Digital Performance Marketing, Data Analytics, A / B Testing
  • Brand & Product Marketing
  • Consumer Research
  • Financial Reports and Profit & Loss Management
  • Skills (Ability to) :

  • Monitor and manage online sales channels to drive revenue, at acceptable cost (mobile app focus)
  • Ability to manage internal creative resources, external marketing and media agencies
  • Digital media analytics, reporting, dashboards and software. Ability to direct internal data analyst resources
  • Forward thinking mindset to test new digital marketing strategies
  • Strong leadership, critical thinking, decision making skills
  • Ability to build trust and influence broad range of stakeholders internal, external
  • Excellent presentation & communication skills. Strong Vietnamese & English language skills
  • Results focused ability to deliver in high pressure environment
  • Agile and able to manage multiple initiatives simultaneously
  • Job tags :

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