Shoper Marketing Manager
Colgate Palmolive ( Vietnam) Ltd
Ho Chi Minh
5 ngày trước
source : VietnamWorks

What We Can Offer

Competitive salary and bonus Healthcare and insurance Professional, dynamic working environment

Job Description

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities.

The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.

In today's dynamic retail environment, it is an exciting time to be a part of the Customer Development team at Colgate-Palmolive (Vietnam).

Our highly energetic and focused Customer Team is dedicated to driving growth for Colgate Palmolive in this ever-changing landscape.

As the Shopper Marketing Manager in Colgate-Palmolive (Vietnam), what you will do

1. Manage the annual category activity grid (NPD, media, sampling, consumer and

shopper programs) for the subsidiary

2. Provide input to new product plan that is developed by Consumer Marketing in the Hub

3. Develop GTM plan for new products including selling story preparation, trade samples

availability, KV adaptation to standard POP, product availability

4. Develop activation ideas on behalf of the hub when designated as the lead country

5. Develop local Shopper marketing programs (Retail Environment and Customer

Collaboration)

6. Own and manage category / shopper budget (on the ground activation)

7. Build expertise on touch points for Marketing activation planning and execution

8. Be the point of contact for Consumer Marketing in the Hub for translation / adaptation

of POP materials

9. Build shopper knowledge and Insights, support RM Team leader for insights

prioritization

10. Responsible for competitive and Local Intelligence

11. Conduct category analysis to identify opportunities in the market and recommend

plans / activities to grow business and share

12. Own the country category perspective, within the monthly CBP discipline process

13. Coordinate regular ROI, ROMI and ROO review

14. Develop category knowledge bundle book

15. Work with RE manager to activate Category Growth Drivers in the customers plans, RCD

process, shopper marketing programs

Job Requirements

  • Required Qualifications
  • Bachelor's Degree
  • At least 5 years of experience in Category Management / Brand Marketing / Trade Marketing roles in FMCG.
  • Job Locations

    37 Tôn Đức Thắng, P. Bến Nghé, Q. 1

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