Job profile summary :
We are looking for a Channel Marketing Manager - Cars for our BP Vietnam office to be responsible for the Brand Management activities such as the Key Brand Marketing Plan, and lead input and output for the following purposes :
LBM Demand, Vulnerability and Opportunity Planning
Brand Marketing plans and ASP investment plan, promotion, media, communication.
Develop & implement specific offers, promotions and communications for the assigned spaces / brands based on the agreed country strategy.
Supports the development and implementation of innovative digital marketing programs for consumer, channel & business partners across the spaces.
Job Advert : Key Accountabilities
Innovate locally and adapt global and regional digital retention and loyalty programs / apps that both support the brand and channel strategies as well as to assist the Sales team in deployment.
Plan and handle the annual Digital Offer & Activation ASP budget, country brands performance and the yearly marketing spend (ASP).
Accountable for the delivery of Volume, Turnover, Gross Margin and Market Share targets in Power Brands in the assigned Spaces / Brands / Markets.
Contributes to the country strategy development for brands in line with global strategies to meet volume, turnover and gross margin targets.
Develops and implements the brand Media and Activation (including promotion) plans in country across all channels to finalize activation plans leveraging global programs.
Accountable for the world class execution of consumer marketing offers (Products, promotions and Communication) in market as well as pricing management for brand variants based on pricing tools.
Engagement and buy-in from the Workshop Activation Managers & Trade Activation Manager to ensure appropriate inputs.
Responsible for assumptions and V&Os management for the brands in the LBM process.
Develop and implement a systematic approach through the embedding of relevant OMS elements and ensuring appropriate risk reviews are undertaken appropriately.
Fulfil agreed specific Product Quality & Compliance accountabilities which apply to the role of Channel Marketing Manager, as part of the Auto Marketing role card.
University Degree in Marketing or related discipline
Experience in B2B and B2C marketing activation
Experience in disciplined marketing campaign execution
Experience of working with agencies across multiple media channels and countries
Strong interpersonal and communication skills
About BP :
We are a global energy business involved in every aspect of the energy system. We have 75,000 employees in 80 countries, working towards delivering light, heat and mobility to millions of people, every day.
We are one of the very few companies equipped to solve some of the big complex challenges that matter for the future. We have a real contribution to make to the world's ambition of a low carbon future.
Join us, and be part of what we can accomplish together.
The Downstream segment has global manufacturing and marketing operations. It is the product and service-led arm of BP, made up of three businesses (Fuels, Lubricants, and Petrochemicals).
We aim to run safe and reliable operations across all our businesses, supported by leading brands and technologies, to deliver high-
quality products and services that meet our customers’ needs.
Disciplined execution of our strategy is helping improve our underlying performance, capture opportunities for further growth, generate attractive returns and create a more resilient business that is better able to withstand a range of market conditions;
and create opportunities for future growth.