Channel Marketing Manager
NIC Global
Ha Noi, Vietnam
5 ngày trước

Job Description

MAJOR RESPONSIBILITIES

  • Lead channel marketing department to achieve commercial goals
  • To lead, motivate and develop a team of channel marketing professionals to deliver the strategic shopper,
  • channel and customer agenda to execute winning behaviour changes at the point of purchase

    1 Perfect Execution

  • Lead and execute the program with close working relationship with sales and head office
  • 2 Channel Strategy and implementation

  • Create and embed a clear 3 year strategy for sustainable profitable growth of portfolio and brands by channel.
  • Optimise channel profitability and activity ROI in a sustainable way
  • Translate 3 year channel strategies into SMART yearly objectives and winning channel operational plans
  • 3 Channel Activation Plan Execution

  • Ensure the flawless execution of yearly channel operational plans, delivering agreed objectives on time, on strategy and within budget.
  • Roll out outlet visibility and channel / brand promotion with close alignment with brand marketing team and sales
  • Develop channel specific programs to support sales needs
  • 4 POSM Management

  • Manage implementation of visibility item & POSM with the right brand at the right channels / outlets
  • Manage POSM distribution / allocation towards warehouse / depot and monitor stocks level
  • 5 SA management

  • Manage implementation of SA with the right brand at the right channels / outlets
  • Lead SA training programs including presentation,selling skills, brand and beer knowledge
  • Recruit and deploy SA for outlets, special eventsand sponsorship arrangements
  • 6 S&OP

  • Join S&OP process for Sales department as a contributor to forecasting process
  • 7 Customer program

  • Develop and execute trade promotion and incentiveprograms
  • Organize trade relations events ie. customer appreciation dinners, incentive trips
  • Job Requirements

  • Required Number : 1
  • Year Experience : 5 Years
  • Minimum Career Level : Manager
  • Minimum Education Level : Bachelor Degree
  • Job Skills : QUALIFICATIONS / EDUCATION AND EXPERIENCE
  • University graduate (Administration, Business Management, Marketing), MBA is a plus
  • Minimum of 5 years’ experience in sales / channel marketing
  • Good understanding or prior exposure to on-premise development ie.restaurant, bars in a multinational
  • FMCG company

  • Commitment and passionate for business development
  • Good planning, communication, problem solving, negotiation skills
  • Proactive, independent, highly committed, result oriented individual
  • Mature with strong leadership and good team building skill.
  • Good English writing and speaking Skills
  • Language :
  • Computer Skill :
  • Non Technology Skill :
  • Others skill :
  • Benefits

  • Attractive salary package
  • Báo cáo công việc này
    checkmark

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Nộp đơn
    Email của tôi
    Bằng cách nhấp vào "Tiếp tục", tôi đồng ý với neuvoo để xử lý dữ liệu của tôi và gửi cho tôi thông báo qua email, như được nêu chi tiết trong Chính sách bảo mật của neuvoo. Tôi có thể rút lại sự đồng ý của tôi hoặc hủy đăng ký bất cứ lúc nào.
    Tiếp tục
    Mẫu đăng ký