Job Description

Plan and execute marketing campaigns that fulfil publishing objectives - new user acquisition, user retention, churned user reacquisition.

Create / optimize creatives (banner, video, web ) according to channels & campaigns with support from production teams

Daily manage & optimize ads campaigns for product activities & campaigns.

Communicate effectively with colleagues on marketing objectives, plans & daily activities.

Generate weekly & post-marketing reports for measuring key performance indicators & improvements.

Seek out and manage local partners regarding online marketing : CPD booking, branding ads booking, UA / UE partners and others

Assist marketing manager in analysis & judge effectiveness of campaigns & channels.

Job Requirements

At least 3 years of working experience in online marketing and high familiarity with social media platforms like Facebook, Instagram etc.

Having experience in popular ads platforms such as Facebook, Google, Tik Tok, ASA

Having experience in optimizing UA, UE & branding ads campaigns.

Good at data analysis and having experience with tracking & analytics tools such as GA, FB pixel, GTM, Excel, GG data studio / Tableau...

Highly passionate about games. Gaming related industry experience is highly preferred.

Able to communicate effectively with internal and external stakeholders.

Fluent in English.

Bachelor’s Degree from a reputable university. Degree in Marketing preferred.