Marketing Manager
Cổ phần Việt Tinh Anh
Tp Hồ Chí Minh
4 ngày trước

Mô tả công việc

Manage the MKD Marketing Team

  • Manage MKD retail marketing team. Provide direction, support and monitor the sub-ordinates works and execution. Determine their validity based on budgeting concern and KPI
  • Strategize, plan and execute retail marketing strategies

  • Report to MKD Retail Director and Head of Ecommerce to Retail Marketing Plan
  • Work the inter-departments (VTA marketing, Trade Marketing, IT, Finance / MA, Logistics) to solicit their supports and alignment to provide seamless execution of retail marketing plan
  • Budget Management

  • Responsible to manage MKD retail marketing budget, including CRM.
  • Plan, monitor and control the budget spending based on assigned ratio per yearly budget planning.
  • Optimize the expenses to generate best ROI for investment
  • Analyze Campaign Performance

  • Responsible for analyzing performance of marketing campaigns.
  • Work closely with MA team to use data analytics to organize and interpret campaign data and actively provide next steps for improvements
  • Create and Execute CRM Strategy

  • Manage CRM team to develop the CRM strategy
  • Engage IT and external agencies support to develop the O2O system to able MKD consumers to have consistent experience in retail store to different online channels.
  • Optimize the marketing spending, track the consumer behavior and ensure the CRM strategies are executed seamlessly online to offline
  • Manage the MKD CRM database and work with VTA marketing team to provide tailor-made seasonal promotion programs to loyalty customers.
  • Manage Retail Store Programs and Activities

  • Manage retail marketing team to develop the retail store programs, including internal VTA brands and external companies’ collaborations.
  • Manage instore retail POSM display and communication. Work with retail operations team to execute the display timely and perfectly to achieve retail display excellence
  • Execute retail store layout display per the plan from Trade Marketing team. Work with both Trade Marketing Team and retail operations team to execute the brand planograms accordingly.
  • Provide photo report for internal communication.

  • Prepare seasonal merchandising display layout with Trade Marketing team. Periodically change the merchandising display based on seasonal calendar and promotions.
  • Provide photo report for internal communication.

    Retail display support to new store opening and closing

  • Work closely with store development team, prepare new store layout, POSM and merchandising supports
  • Provide new store promotion and communication plan to attract new footfalls to new store and maximize new store sales revenue
  • Budget management and control of the retail marketing investment in store opening and closing
  • Yêu cầu công việc

  • BA & above with related major
  • At least 5 years of experience in retail marketing management and leadership position
  • Strong leadership skills to inspire and lead a retail marketing team and chain stores management support
  • CRM experience is a plus.
  • Strong business sense, result-oriented and can-do attitude.
  • Logical and systematic thinking and good in processes.
  • Ambitious and eager to learn
  • Good in English
  • Phúc lợi công việc

  • Discussed in the interview
  • Báo cáo công việc này

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