Marketing Director
Abbott
Hồ Chí Minh, Ho Chi Minh VN
11 giờ trước
source : ISPE

ROLES & RESPONSIBILITIES

  • To grow market share of our TAs and brands that leads to becoming market leader in Vietnam.
  • Strategic planning. Building innovative marketing plans for the portfolio.
  • Support business sustainability with forecasting of new business opportunities and successful new product launches.
  • Leveraging customer insights to differentiate EPD in our target segments and develop the portfolio strategy.
  • Support execution of consumer campaigns for key brands.
  • Close partnership with Hospital Sales Director and Trade Director to ensure that sales and marketing teams are working collaboratively to drive execution of core programs.
  • There is a high degree of indirect influence on sales.

  • Lead the Vietnam marketing team with strategic focus and clear priorities.
  • Continually upgrade marketing capabilities in the marketing team to develop and retain marketing talent so there are successors being developed for all key roles.
  • Recommend validated brand plans for key brands to input to financial planning with deep understanding of :
  • Market dynamics (Market / category / Brand trends, competitive position, regulatory landscape, local differences etc.).
  • Brand in the Consumer and HCP context.
  • Business objectives.
  • Marketing tasks, activation plans including media and budget.
  • Represent Vietnam in EPD Marketing forums to support divisional (EPD) Marketing initiatives.
  • Input into regional brand strategies, innovation pipeline / launch plans, regional campaigns and facilitate best practice sharing to enhance marketing synergies and competencies.
  • SUPERVISORY RESPONSIBILITIES

  • Set a high bar for team performance and inspired the team to exceed expectations.
  • Build strong bench of talent development for Marketing with strategic focus and clear priorities.
  • Develop and implement Intrapreneurship culture for the team.
  • MINIMUM BACKGROUND / EXPERIENCE REQUIRED

    Minimum Experience / Training Required :

  • Detailed knowledge of Rx products with a specialization in a key TA to support medical marketing : CV (cardiovascular)WH (womenâ€
  • 153;s health)CNS (central nervous system)GI (Gastroenterology)Respiratory

  • 10+ years senior marketing experience in the pharmaceutical industry with demonstrated strategic thinking and planning capability that has led to business growth.
  • Experience in insight led marketing plan development.
  • Track record to launch new products, categories and integrated brand campaigns.
  • Experience in media plan briefing and assessment, advertising / integrated campaign launches, media KPIs and brand health measurement.
  • Deep understanding of the workings of consumers, retailers and HCPs in Vietnam.
  • Experience in managing a complex portfolio, preferably with experience in Rx, OTC and digital.
  • Ideally with broader commercial experience beyond marketing.
  • Skills and Competencies Required :

  • Fresh consumer mindset thinking that shows innovation and ambition.
  • Keen interest to challenge the status quo in order to transform the business.
  • Agility and clear communication skills to be a key influencer with a variety of stakeholders
  • Hungry for a challenge.
  • Resilience to upgrade thinking with the objective to grow the business.
  • Track record of developing immediate marketing team and the broader marketing organization in developing and retaining talent, building the succession pipeline and progressing marketing careers.
  • Intrapreneurial, takes initiative and comfortable to take the lead.
  • Exuding high energy, demonstrating progressive thinking that is market competitive.
  • Insights driven brand builder. Brand champion.
  • Comfortable to operate with multiple competing priorities with limited resources.
  • Collaborative leadership style, able to bring multiple parties together to resolve an issue.
  • Excellent interpersonal skills.
  • MINIMUM EDUCATION REQUIRED

  • Business degree with MBA strongly preferred.
  • industry" : "Healthcare","title" : "Marketing DirectorDivision : EPD Established Pharma

    Travel : Not specified

    Medical Surveillance : Not Applicable

    Significant Work Activities : Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

    Categories

  • Sales / Business Development
  • Báo cáo công việc này
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