Product Manager
Roche
Ho Chi Minh, Ho Chi Minh, Vietnam
5 ngày trước

The Position

Essential Duties and Responsibilities :

Planning and Financial management :

  • Proactively acquires a deep understanding of the external environment (healthcare system, policies and reforms) to anticipate future trends and formulates a strategic view of market, competition and products erosion in short term and long term
  • Localize and define life cycle management strategy for products in charged.
  • Develop a deep understanding of key stakeholders including key accounts, payers, patient advocacy groups, professional associations, policy makers and develops development plan for the top clinical opinion leaders for the therapy area.
  • Build marketing plans analyzing the relevant markets and defining long and short-term qualitative and quantitative objectives.
  • Where relevant, implement the launch excellence framework to build leading launch plans.
  • Translates the Brand Plan into a strong actionable operational plan with clear goals, actions, accountabilities and measures across the cross-functional team.
  • Sets responsible and challenging goals with appropriate KPI’s for the brand that have a clear positive impact on business performance.
  • Ensure brand in charged performance
  • 2. Resources management / Marketing Excellence

  • Ensuring the the good implementation of tactical plans by collaborating with cross functional team (sales force / Market access / Medical / SFE)
  • Ensuring supply and healthy stock.
  • Well segmentation and targeting for products in charged.
  • Build brand communication package implement for activities to make sure quality and brand engagement & reach
  • Key in charge for Brand KPIs (Lead, Lag), Sales performance and AnP
  • 3. Tactical Market Plan / Implementation

  • Achieving Marketing objectives as agreed with management, managing the development and implementation of marketing plans consistent with approval strategy
  • Ensuring the achievement of products’ budget in approved BP and integrated marketing plan.
  • Accountable for assuring compliance’s rules & ethic code when working with Health Care Professional to strengthen the company’s image.
  • Ensure all the support for the sales team / MA team comply with relevant acts, legal demand and ethical standards and in line with marketing plan
  • Innovation and MCM apply in activities
  • Career development for this position :

  • This position will give you the opportunities to learn and the business and the cutting edge practices of leading MNC with experiences to apply them for local business development.
  • Roche can provide the wide variety of career development opportunities both domestically and internationally within marketing function or other functions in-house.
  • Education and Qualification :

  • Bachelor or master Degree in Health / Science / Pharmaceutical or Medical disciplines
  • Multi-national companies experience at healthcare industry
  • At least 2-3 years’ experience in product management
  • MBA in Marketing will be a plus
  • Marketing and business development / hospital lab management / engaging with O&G clinician and HCPs experience will be a plus
  • Experience in Women Health / IVF / Pregnancy care products / diagnostics products management will be a plus
  • Experience in facing clinician and engaging with KOLs will be a plus
  • Other skills & abilities

  • Conversant in both English and Vietnamese (conversational & writing)
  • Problem solving-skills
  • Effective verbal and written communication skills
  • Good interpersonal skills
  • Training skills
  • Computer Skills : To perform this job successfully, an individual should have knowledge of Microsoft Office applications (Excel, Word, and PowerPoint)
  • Compliance and Safety Health & Environment

    Conduct business in full compliance with Roche Code of Conduct, Roche Behavior in Business, Roche guidelines on Safety, Health & Environment (SHE) and Behavior in Competition as well as Roche Values & Leadership Competencies

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