Brief summary of job profile :
This position leads the digital marketing efforts & deals with 3rd parties to drive awareness and sales for Highlands Coffee campaigns running across third party (3P) digital channels, including but not limited to, food delivery, ecommerce marketplaces, payment platforms...
Key Accountabilities :
Aggregators drive awareness and sales around promotional campaigns on third party aggregator platforms (eg, Now, Grab, Baemin, GoJek)
Marketplaces drive awareness and sales around promotional campaigns on third party ecommerce platforms
Other Channels drive awareness and sales around promotional campaigns on third party payment, social and affiliate platforms
Insights provide timely, high quality insights, reports, analysis and recommendations to optimize digital marketing effectiveness
Processes & Practices document and implement effective digital performance marketing and media best practices
Education / Training Qualifications
BA Degree in Marketing or related business degree required.
Minimum 2 year experience working with foodservice aggregator platforms (Now, Grab, Gojek, Baemin, etc)
Prefer to have experience in expanding online sales channels with other third parties : Fintech, Delivery, E-retailers
Strong in operations and have experience in leading deals with outside partners and execute campaigns to drive online sales.
Knowledge of :
Aggregator sales and advertising platforms (Grab, GoJek, Baemin, Now, etc)
Google Marketing Platform (including Analytics, Search Ads, GTM, GMB), Facebook, Instagram, SMS and Email Service Platforms
Ecommerce, Social Commerce, Omnichannel Commerce
A / B Testing
Skills (Ability to) :
Ability to deal with 3rd parties to maximise sales and profits for online sales channels
Digital media analytics, reporting, dashboards and software. Ability to direct internal data analyst resources
Strong critical thinking, presentation and decision-making skills
Strong Vietnamese & English language skills
Results focused ability to deliver in high pressure environment