Online Sales Executive 3P
Highlands Coffee®
Hồ Chí Minh
1 ngày trước

Brief summary of job profile :

This position leads the digital marketing efforts & deals with 3rd parties to drive awareness and sales for Highlands Coffee campaigns running across third party (3P) digital channels, including but not limited to, food delivery, ecommerce marketplaces, payment platforms...

Key Accountabilities :

  • Aggregators drive awareness and sales around promotional campaigns on third party aggregator platforms (eg, Now, Grab, Baemin, GoJek)
  • Marketplaces drive awareness and sales around promotional campaigns on third party ecommerce platforms
  • Other Channels drive awareness and sales around promotional campaigns on third party payment, social and affiliate platforms
  • Insights provide timely, high quality insights, reports, analysis and recommendations to optimize digital marketing effectiveness
  • Processes & Practices document and implement effective digital performance marketing and media best practices
  • Education / Training Qualifications

  • BA Degree in Marketing or related business degree required.
  • Experience

  • Minimum 2 year experience working with foodservice aggregator platforms (Now, Grab, Gojek, Baemin, etc)
  • Prefer to have experience in expanding online sales channels with other third parties : Fintech, Delivery, E-retailers
  • Strong in operations and have experience in leading deals with outside partners and execute campaigns to drive online sales.
  • Knowledge of :

  • Aggregator sales and advertising platforms (Grab, GoJek, Baemin, Now, etc)
  • Google Marketing Platform (including Analytics, Search Ads, GTM, GMB), Facebook, Instagram, SMS and Email Service Platforms
  • Ecommerce, Social Commerce, Omnichannel Commerce
  • Consumer Research
  • Creative Development
  • Data Analytics
  • A / B Testing
  • Skills (Ability to) :

  • Ability to deal with 3rd parties to maximise sales and profits for online sales channels
  • Digital media analytics, reporting, dashboards and software. Ability to direct internal data analyst resources
  • Strong critical thinking, presentation and decision-making skills
  • Strong Vietnamese & English language skills
  • Results focused ability to deliver in high pressure environment
  • Báo cáo công việc này

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