Assistant Brand Manager - FreeStyle Libre ;
abbot
Ho Chi Minh City, Vietnam
6 ngày trước

Responsibilities :

  • Provide input to develope marketing campaign & promotion program, which bases on brand positioning.
  • Strictly follow up execution with vendor & make alignment with related stake-holder to ensure marketing campaign and promotion program on time & in quality.
  • Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.
  • Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.
  • Evaluate effectiveness of promotion program & propose solution / area to improve.

  • Tracking & evaluate effectiveness of promotion program, manage stock left of promotion gift, propose solution / area to improve if issue happens.
  • Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information.
  • Review complaints and propose solutions relating to assigned products.
  • Collect, compile, verify data of internal sales, retailer audit, product / promotion performance, customer / consumer feedback & behavior and make report to relevant managers.
  • Ensure document / record of approval for all execution activities
  • Coordinate with relevant to consolidate budget and activities KPI and monitor spending activities to ensure actual spend inline with budget plan.
  • Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.
  • Support Marketing Manager in coordinating with agencies to develop promotional materials including both online and offline materials, i.
  • e. eDM, Facebook post, website content, detailing Aids, consumer leaflet which are in line with product positioning.

  • Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.
  • Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
  • Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information.
  • Actively assist Marketing team in executing marketing campaign, ranging from digital advertising to CRM lead, online and offline activation
  • Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.
  • Propose marketing objectives, advertising and promotion, which bases on Corporate Branding foundation, and ensure their execution for the assigned products.
  • Requirement :

  • Relevant experience in assistant brand manager role in the MNC FMCG / Technology / Retail / Healthcare industry
  • At least 1-2 years at the administration or brand executive level
  • Prior experience in marketing, accounting, digital agency, project management is preferable
  • Comprehensive industry knowledge
  • Good time and project management
  • Basic understanding of financial and data analysis
  • Good communication and negotiation
  • Digital Marketing skill
  • Báo cáo công việc này
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