Digital Marketing & Communications Manager

NIC's Client

Ha Noi, VN

6 ngày trước

Job Description

Mô tả công việc :

DIGITAL MARKETING :

Monitoring and analyze Brand performance, Sales performance, Market requirements for EC and Mom & Baby chains.

Monitoring and analyze each activity of BTL activation , Trade promotion in the shop

Communicating with Sales, FM and other operation team in an effective manner

Managing and training marketing subordinates efficiently to carry out their task

Understanding consumer needs, consumption behavior, lifestyles, and insight of these 2 specific channels.

Understanding retailer needs and behavior

Identify trends and insights, and optimize spend and performance of online channel.

Collaborate with agencies to build plan for digital marketing campaigns to deliver overall marketing objective. Do tracking to manage the quality.

Create strategy for E-commerce and Mom & Baby chains fitting with Brand strategy to maximize brand exposure and boost Sales by coordinating with e-vendors and internal Sales team.

Catch-up new technologies, Digital techniques and provide recommendation for adoption where appropriate.

Initiate proposal of collaboration with potential e-partners that share same target for content marketing partnership.

PR & COMMUNICATIONS :

External& Internal PR for brand, company.

Responsible for the PR activities of Diana Unicharm include : Writing press releases for new products, company, advertorial, editorial .

improvement campaigns, new product launching.

Developing and implementing strategic plan for integrated communications (online newspapers, magazine, social networks, forums .

to enhance the brand identity for the each brand (Diana, Bobby, Caryn, Mask, silcot .. ). Expanding awareness values and priorities of the brand, increase visibility through the relevant channels.

Working with agency to brief program, campaign and building PR effective program.

Updating information on company’s site and translating total information relate on company’s website,

Preparing and supervising advertorial, editorial for each PR campaign

Planning internal PR to make employee understand / love company & company’s product.

Organizing internal programs in company : training, event 20 / 10; 8 / 3; Xmas; Year end party .

Manage crisis

Follow up closely any disadvantages toward company via multiple channels.

Suggest, launch reflex PR strategy, timely handling crisis cases to ensure minimizing the negative impact caused by disadvantage information.

Relationship with journalist / newspaper :

Developing and maintaining strong working relationship with media institution to ensure company’s development and PR plan being enforced effectively.

Ensure communication plan about products information and company’s brands transfer to consumers fully, timely and effectively.

Ensure company information and brands published on multiple channels consistently base on company’s principle and mission.

CUSTOMER SERVICE.

Solving difficult case claim, post on newspaper.

Working with QC, R&D to collect information to answer to consumer claim.

Female

Bachelor's Degree, Advertising / Media, Economics, Business Studies / Administration / Management, Mass Communications, Marketing or equivalent..

Minimum 4 years of solid digital marketing and communications experience

Experience in FMCG fields is the plus point.

Good analytical skills, Creative, Very passionate

Proactive and takes initiatives

Very good oral & written Vietnamese and English

Planning & management skills

Job Requirements

Required Number : 1

Year Experience : Not required

Minimum Career Level : Manager

Minimum Education Level : Bachelor Degree

Job Skills :

Language :

Computer Skill :

Non Technology Skill :

Others skill :

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