Digital Marketing & Communications Manager
NIC's Client
Ha Noi, VN
6 ngày trước

Job Description

Mô tả công việc :

  • DIGITAL MARKETING :
  • Monitoring and analyze Brand performance, Sales performance, Market requirements for EC and Mom & Baby chains.
  • Monitoring and analyze each activity of BTL activation , Trade promotion in the shop
  • Communicating with Sales, FM and other operation team in an effective manner
  • Managing and training marketing subordinates efficiently to carry out their task
  • Understanding consumer needs, consumption behavior, lifestyles, and insight of these 2 specific channels.
  • Understanding retailer needs and behavior
  • Identify trends and insights, and optimize spend and performance of online channel.
  • Collaborate with agencies to build plan for digital marketing campaigns to deliver overall marketing objective. Do tracking to manage the quality.
  • Create strategy for E-commerce and Mom & Baby chains fitting with Brand strategy to maximize brand exposure and boost Sales by coordinating with e-vendors and internal Sales team.
  • Catch-up new technologies, Digital techniques and provide recommendation for adoption where appropriate.
  • Initiate proposal of collaboration with potential e-partners that share same target for content marketing partnership.
  • PR & COMMUNICATIONS :
  • External& Internal PR for brand, company.

  • Responsible for the PR activities of Diana Unicharm include : Writing press releases for new products, company, advertorial, editorial .
  • improvement campaigns, new product launching.
  • Developing and implementing strategic plan for integrated communications (online newspapers, magazine, social networks, forums .
  • to enhance the brand identity for the each brand (Diana, Bobby, Caryn, Mask, silcot .. ). Expanding awareness values and priorities of the brand, increase visibility through the relevant channels.
  • Working with agency to brief program, campaign and building PR effective program.
  • Updating information on company’s site and translating total information relate on company’s website,
  • Preparing and supervising advertorial, editorial for each PR campaign
  • Planning internal PR to make employee understand / love company & company’s product.
  • Organizing internal programs in company : training, event 20 / 10; 8 / 3; Xmas; Year end party .
  • Manage crisis

  • Follow up closely any disadvantages toward company via multiple channels.
  • Suggest, launch reflex PR strategy, timely handling crisis cases to ensure minimizing the negative impact caused by disadvantage information.
  • Relationship with journalist / newspaper :

  • Developing and maintaining strong working relationship with media institution to ensure company’s development and PR plan being enforced effectively.
  • Ensure communication plan about products information and company’s brands transfer to consumers fully, timely and effectively.
  • Ensure company information and brands published on multiple channels consistently base on company’s principle and mission.
  • CUSTOMER SERVICE.
  • Solving difficult case claim, post on newspaper.
  • Working with QC, R&D to collect information to answer to consumer claim.
  • Female
  • Bachelor's Degree, Advertising / Media, Economics, Business Studies / Administration / Management, Mass Communications, Marketing or equivalent..
  • Minimum 4 years of solid digital marketing and communications experience
  • Experience in FMCG fields is the plus point.
  • Good analytical skills, Creative, Very passionate
  • Proactive and takes initiatives
  • Very good oral & written Vietnamese and English
  • Planning & management skills
  • Job Requirements

  • Required Number : 1
  • Year Experience : Not required
  • Minimum Career Level : Manager
  • Minimum Education Level : Bachelor Degree
  • Job Skills :
  • Language :
  • Computer Skill :
  • Non Technology Skill :
  • Others skill :
  • Báo cáo công việc này
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