Area E-Commerce & Digital Marketing Manager is responsible for the execution of Digital Marketing and eCommerce activity for following Minor Hotels in Viet Nam area or other designated destinations.
o Anantara Hoi An Resort
o Anantara Quy Nhon Villas
o Avani Quy Nhon Resort
This position will support department heads in maintaining digital marketing and eCommerce programs. Digital marketing efforts for this role include primarily Social Media Advertising & Email Marketing but also PPC, SEO, Mobile Marketing, Display Advertising, Meta search advertising, Content management on various platform and OTAs / Business listings marketing initiatives.
Work closely with PR & Marketing team and Area Director E-Commerce to develop and use relevant audiences targeting and media buying strategy for all social media advertising campaigns.
Create Campaigns, Ad sets and Ads in Facebook Ads Manager, ensure landing pages are ready to welcome ad traffic including for translated versions.
Coordinate with Area Director of PR& Marketing, provide guidance / assistance to develop ads copywriting as well as to select the visual content for the different ad formats (single images, stories, carousels, instant experiences, videos).
Ensure tracking, custom conversions, domain verification, aggregated event measurement is all setup properly in collaboration with the social media corporate team.
Manage monthly allocated budgets and keep track of the spending for every hotel in the destination
Develop, measure, and assist in executing social media activity, roll out strategies to increase Fan Base, on all social media channels (Facebook, Instagram, TikTok, YouTube, LINE...)
Own the creation and blast of monthly property newsletters using template and guidelines provided by the corporate marketing team and coordinating with properties to gather all relevant content.
Ensure brand consistency and display of the emails on various devices.
Collaborate with properties to improve profiles quality and increase the number of emails collected
Handle assigned content management tasks on Brand.com, OTAs and other business listings such as TripAdvisor, Google My Business, Holiday Check
Delivering accurate and fast to market implementation of the offers and branding advertisement campaigns on social media across all social media channels (Facebook, Instagram, TikTok, YouTube, SnapChat, LINE).
Reporting of social media advertising performance on a weekly basis providing a breakdown of the results by channels and hotels combined with supporting and relevant Google Analytics data.
Ensuring all related invoices are paid and cross charged to the different properties in a timely manner.
Prepare monthly property newsletters using template and guidelines provided by the corporate marketing team. Coordinate with properties to gather all relevant content.
Handle translations with partner agency when relevant. Ensure the correct display of the emails on various devices.
Prepare Performance Reports of monthly email marketing activities providing insights such as email sent, bounces, unsubscribed, marked as spam as well as opening & click rate.
This report should also include conversion and Google Analytics data.
Coordinating with hotels, partner agencies and in some instance the corporate teams in the execution of others eCommerce activities for properties to assist in implementing new initiative (PPC, Display, EDM, TA, Affiliate Marketing, Brand.
com content input, OTAs & Business listing content management) as assigned by the Area Director of E-Commerce.
Ensure Google Data studio dashboard and other ad accounts are accessible and leveraged for decision making.
Develop, measure, and optimize ROI on all social media traffic acquisition channels.
Proactively check reported figures and identify opportunities
Make sure that billing and invoices are paid in a correct and timely manner for business partners preserving partner relationships and business continuity.
Identify , articulate, and rationalize insights and recommendations to senior management.